Chad Giron
Senior Director, Media & Digital Influence

Content Czar or Content by Committee? How to Organize for Content Marketing

May 24th, 2013

Topics: Digital Marketing, Perspectives

How is your enterprise organizing for content marketing? Here are the elements every enterprise needs to first consider before tackling how to organize for producing and distributing content.

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John Lee
Marketing Programs Manager

The Hidden Factors That Drive Social Media Behavior and Success

May 23rd, 2013

Topics: Digital Marketing, Featured, Social

A closer look at what drives our behavior on social. Hint: we’re all pretty vain.

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Ryan Humm
SEM Manager

Three ‘Search’ Highlights from Google’s I/O Keynote 2013

May 22nd, 2013

Topics: Digital Marketing, Events, Search Engine Marketing

Here are three search-related takeaways for upcoming products and services announced during the recent Google I/O 2013 keynote – an impressive showcase of the Google feature and service roadmap.

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Xavier Le Hericy
Director of Security and Privacy

A Word About Passwords – Is Yours “Webtrends Strong”?

May 21st, 2013

Topics: Featured, Perspectives, Privacy

Why and how we do our best to ensure password security…lessons everyone can learn about their personal data security – as well as their enterprise account security – from our standards.

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Jared Roy
Director, Performance Marketing

If you’re not measuring it, you will never get an A on your assignment

May 20th, 2013

Topics: Ads, Digital Marketing, Featured, Search Engine Marketing

The Webtrends Performance Marketing team starts every engagement with specific, measurable and timeframe-based objectives and reports our progress weekly to our clients. This way we know we’re headed for that A on the assignment.

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Benjamin Diggles
Director of Digital Marketing

MMA Forum 2013 – Key Trends and Insights

May 15th, 2013

Topics: Digital Marketing, Events, Featured, Mobile

Last week, Mike Ricci and I attended the Mobile Marketing Association Forum conference in New York. Having a background in Mobile, this is by far my favorite conference. Here are some of the over-arching themes I was able to pick up.

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Ellen Seebold
Social Media Marketing, Webtrends

Mobile Marketing Forum 2013 – The Ricci Recap

May 10th, 2013

Topics: Events, Mobile, Perspectives

VP Mike Ricci and Benjamin Diggles, Director of Digital Marketing, were at this week’s Mobile Marketing Association Forum 2013 in NYC. Mike presented on mobile analytics, and, live tweeted key takeaways from several other speakers. We’ve collected his tweets here for you. Great event!

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