Chad Giron - Senior Director, Media & Digital Influence
Whether you’re a CMO or a Marketing Manager, the one question you must inevitably answer – and the one that many dread most – is,
“What was our return on investment?”
Determining ROI has always been a challenge for Marketers. In digital marketing – a confusing tangle of ever-evolving channels and devices – determining ROI can sometimes seem like an insurmountable one.