Michael Wilson


Sr. Director, Product Management

Bankers are data-driven – at least when they can be

September 16th, 2014

Topics: Finance

Outside the walls of banks and credit unions, most of us live in a happy place of data sharing, data lookups, APIs, SDKs and Javascript tags that feed us more data than we can use. We struggle with how to restrain ourselves from collecting that which we don’t need by focusing only on the data

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Steve Earl


Sr. Director, Product Marketing

Making Sense out of Numerous Analytics Options in Today’s World of Big Data

September 11th, 2014

Topics: Digital Marketing, Featured

What does it take to provide enterprise-class analytics? With the availability of Big Data technologies, it seems the barrier to entry for vendors into this market has dropped, producing more choices than ever before. This can be very confusing for any company. In the many conversations I have had over the years with both companies

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Max Specter


Product Marketing Manager

New technologies are changing the face of personalization

September 10th, 2014

Topics: Digital Marketing

Recently, I presented at Marketo’s Marketers First virtual conference on the topic of new opportunities for marketers to provide integrated digital experiences. My session discussed the evolution of digital marketing and how new technologies have opened the door to real-time access to the customer journey across digital channels and devices – allowing for the creation

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Steve Earl


Sr. Director, Product Marketing

My top tip: Avoid the tradeoff

September 3rd, 2014

Topics: Conversion Optimization, Digital Marketing

Your customers are always on – crazy-connected, thumbs blazing and very social. During their buying journeys, they’re shuttling across channels and platforms before making that final decision of whether or not to purchase. As a marketer, your challenge is more than just capturing this avalanche of cross-platform, cross-channel data – it’s making sense of it

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Michael Wilson


Sr. Director, Product Management

Cross-channel attribution is about more than campaigns and touch points

September 3rd, 2014

Topics: Digital Marketing

First-touch. Last touch. Everything in-between. Historically, attribution has been all about touch points. You ran a campaign across ad networks, affiliate sites, email sends and branded sites or apps. Then, you looked at the data to see which channels drove more conversions and which demographics were more responsive within each channel. If you were more

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