Whether you’re a CMO or a Marketing Manager, the one question you must inevitably answer – and the one that many dread most – is,
“What was our return on investment?”
Determining ROI has always been a challenge for Marketers. In digital marketing – a confusing tangle of ever-evolving channels and devices – determining ROI can sometimes seem like an insurmountable one.
Google and Bing are now including search results based on your social activity on Google+ and Facebook. These results can trump organic results so paid search and social strategies are only getting more and more important.
Whether you’re a CMO or a Marketing Manager, the one question you must inevitably answer – and the one that many dread most – is,
“What was our return on investment?”
Determining ROI has always been a challenge for Marketers. In digital marketing – a confusing tangle of ever-evolving channels and devices – determining ROI can sometimes seem like an insurmountable one.
I’ve written in the past how important it is to measure success. You don’t know if your campaign/search/ad/etc. is working unless you measure if your visitors are doing what you want. Initial traffic volume doesn’t matter if none of the visitors buy your products. One variation of this is looking at your organic search report
The broad match modifier is an AdWords targeting feature which provides you more control than broad match as the broad match modifier allows for additional word(s) to be before, between, or after the keyword that has been modified. Broad match modifiers are used by placing a plus (+) symbol directly in front of one or more
At a recent meeting, I was surprised to find myself explaining the value of bidding on brand name keywords. People in the paid search industry know the benefits well, but some marketing departments still struggle to justify budget for branded keywords, especially when their website is already well represented in the organic results. Although it
The CMO Council surveyed 1,300 consumers and 132 senior marketers and what the found were some significant gaps in expectations. Consumers expect exclusive offers and timely customer support from a brand once they become a Facebook fan and aren’t as interested in a brand’s content as CMO’s first thought.
It’s over. It’s time for complete exhaustion to set in. CE executives around the world are now looking to recover from the miles of walking they’ve logged, and damage they’ve done to their livers. Lucky for them, we’re coming up on a 3-day weekend here in the U.S. CES 2012 proved to be predictable but