Be Thankful You Can Anticipate Customers’ Needs

November 25th, 2014

Topics: Optimization, Trends

With Thanksgiving approaching, I’m inspired to share what I’m thankful for. In addition to the obvious –my wife, kids, family, and friends – what I am most thankful for as a marketer is the combination of big data and personalization, and how it can help me understand our customers in innovative and creative ways. In

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The evolution of data is making waves in the C-suite

November 20th, 2014

Topics: Featured, Trends

At Webtrends and in the tech industry at large, we’re no strangers to disruptive technologies. We were born of such disruptions and continue to reinvent the centuries-old marketing industry in near real-time. With the explosion in the use of data, the discipline of marketing has evolved into one of the most technology-dependent functions in business

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Max Spector


Product Marketing Manager

Banking on omni-channel intelligence

November 19th, 2014

Topics: Featured, Optimization

Banks and credit unions in the financial services sector are at an industry-wide inflection point. Their individual and small business customers no longer simply prefer an omni-channel experience – they expect it. This was a predominant theme throughout the 2014 BAI Retail Delivery conference in Chicago. Sessions on sales effectiveness, community banking, content marketing and

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Steve Earl


Sr. Director, Product Marketing

Mobile Innovation in the Travel Industry

November 18th, 2014

Topics: Featured, Optimization

It’s not too surprising, but the innovation that is happening in the travel industry is on mobile. The PhoCusWright conference in Los Angeles this week showcased some of the leading technology innovators in travel and the creative solutions that are being developed to make travel easier. The predominant platform for these innovations is mobile. The

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John Fleming


EMEA Marketing Director

Contextual Personalization is all in the mind

November 11th, 2014

Topics: Featured, Optimization, Trends

A very brash statement to make, and on the surface, it might seem like I am dismissing contextual personalization as an effective means of engaging consumers with relevant content at the time of interest. To the contrary, the point I’m making is that contextual personalization actually stimulates psychological needs within us to help us ‘feel’ about how we are communicated with.

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Jean-Marc Krikorian


SR. Director of Partner Sales

Summiting SharePoint

November 5th, 2014

Topics: Clients & Partners, Measurement

The Great White North hosted the Vancouver SharePoint Summit last week. Attended by professionals from across Canada and the Northwest, the Summit offered an opportunity for SharePoint users and technologists to share ideas and best practices, collaborate and learn from some of the best minds in the community. With speakers including Ian Hammeroff, Director in

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Jeff Seacrist


VP of Product Management

Teradata conference shows power of data experts and marketers working together

October 29th, 2014

Topics: Clients & Partners, Trends

Last week, I attended the annual Teradata Partners conference, aptly named “Data Driven.” The Expo Hall, where Webtrends had a booth, was filled by a whole host of analytics companies, each of whom cover different aspects of the larger challenge and opportunity created by today’s new data revolution. Many were focused on the evaluation and

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