Samantha Johnson - Marketing Manager
This new four-step playbook guides you through acquisition, nurture, engagement, analysis and optimization of your Facebook marketing lifecycle strategy.
10 Reasons Why Mobile Analytics Are Mission Critical to a Sustainable Mobile Strategy
Why it’s important to measure mobile – what works and what doesn’t, what the customer likes and doesn’t, and what delivers ROI and what doesn’t.
A Few More Reasons to Get Serious About Google+ and Facebook
Google and Bing are now including search results based on your social activity on Google+ and Facebook. These results can trump organic results so paid search and social strategies are only getting more and more important.
A New Webtrends Playbook: Maximizing Returns on Your Digital Marketing
Whether you’re a CMO or a Marketing Manager, the one question you must inevitably answer – and the one that many dread most – is,
“What was our return on investment?”
Determining ROI has always been a challenge for Marketers. In digital marketing – a confusing tangle of ever-evolving channels and devices – determining ROI can sometimes seem like an insurmountable one.
Social Playbook: Maximizing Return on Your Digital Investment
This new four-step playbook guides you through acquisition, nurture, engagement, analysis and optimization of your Facebook marketing lifecycle strategy.
Success for Negative Keywords
I’ve written in the past how important it is to measure success. You don’t know if your campaign/search/ad/etc. is working unless you measure if your visitors are doing what you want. Initial traffic volume doesn’t matter if none of the visitors buy your products. One variation of this is looking at your organic search report
How to Use Broad Match Modifier
The broad match modifier is an AdWords targeting feature which provides you more control than broad match as the broad match modifier allows for additional word(s) to be before, between, or after the keyword that has been modified. Broad match modifiers are used by placing a plus (+) symbol directly in front of one or more
Why Buy The Cow When You Can Get The Organic Milk For Free?
At a recent meeting, I was surprised to find myself explaining the value of bidding on brand name keywords. People in the paid search industry know the benefits well, but some marketing departments still struggle to justify budget for branded keywords, especially when their website is already well represented in the organic results. Although it