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The Business of Marketing Is Marketing

I’m in charge of training people how to use web analytics, and some of my most reluctant students work in marketing. Why? I didn’t know, so I sent an email to half of our Webtrends Certified Analysts,...

Highlights from Media Post’s Mobile Insider Summit, August 25th to 28th

Media Post had its first ever Media Summit in Lake Tahoe, where leading minds and marketers got together to chart out where the industry needs to go to fulfill its destiny at the center of the digital...

Three Fresh New Webtrends Apps: Invite, Forms and Sweepstakes

We’ve got more apps! Today, Webtrends Apps released three new additions to our Apps Suite: Invite, Forms, Sweepstakes. We’re excited about these apps because they provide valuable functionality that...

These Apples Taste Like Oranges: Online and Offline Channel Comparison

The problem: People think it’s impossible to compare online channels with offline channels using web analytics tools. But that’s simply not true. It is possible — oh yes, indeed — and the insights...

User Experience: a Breakfast Story

This morning I tried out my new toaster oven for the first time. Here’s the technical procedure I should have used: To get toast: Set Temp dial to TOAST. Set Function dial to TOAST. Set Timer...

 

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Social Media Insider’s Summit wrap up

It’s Wednesday afternoon and Media Post’s Social Media Insider’s Summit has just come to a close. As I sit next to the pool typing up my wrap...

The Business of Marketing Is Marketing

I’m in charge of training people how to use web analytics, and some of my most reluctant students work in marketing. Why? I didn’t know, so I sent an email...

Highlights from Media Post’s Mobile Insider Summit, August 25th to 28th

Media Post had its first ever Media Summit in Lake Tahoe, where leading minds and marketers got together to chart out where the industry needs to go to fulfill...

Three Fresh New Webtrends Apps: Invite, Forms and Sweepstakes

We’ve got more apps! Today, Webtrends Apps released three new additions to our Apps Suite: Invite, Forms, Sweepstakes. We’re excited about these apps because...

These Apples Taste Like Oranges: Online and Offline Channel Comparison

The problem: People think it’s impossible to compare online channels with offline channels using web analytics tools. But that’s simply not true. It is possible...

User Experience: a Breakfast Story

This morning I tried out my new toaster oven for the first time. Here’s the technical procedure I should have used: To get toast: Set Temp dial to TOAST. Set...

 
 

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