Billy Shih
Former Senior Optimization Analyst, Webtrends
December 27th, 2007
Topics: Methodology
We marketers get to have a lot of fun. We have a variety of projects that we get to plan, develop and execute. Wrapping up every project is an accomplishment for us. Or is it? Unfortunately, many projects are started without tangible metrics to strive for other than finishing it on time and within the
Read more
Billy Shih
Former Senior Optimization Analyst, Webtrends
December 26th, 2007
Topics: Digital Marketing
Want to quickly get up to speed on multivariate testing? This post is designed to help you grasp the basics of multivariate testing so that you can get started talking and even doing your own tests. While its hard to design great tests, it’s easy to get good results with only a little education. I
Read more
Billy Shih
Former Senior Optimization Analyst, Webtrends
December 19th, 2007
Topics: Landing Page Marketing, Methodology
Sometimes people ask me why landing pages are such popular targets for optimization and testing. Why not optimize a home page? A product page? Actually, we can optimize those kinds of pages, but almost all businesses come to us with a landing page that needs help. Beyond the demand for landing page testing though, is
Read more
Billy Shih
Former Senior Optimization Analyst, Webtrends
December 18th, 2007
Topics: Digital Marketing
Welcome! I just got word that I was featured in MediaPost’s Around the Net in Search Marketing. If you aren’t sure where to start, check out my organized lesson guide. Also, I have attempted to organize everything in appropriate tags and categories found on the right navigation bar. I just started this blog a few
Read more
Billy Shih
Former Senior Optimization Analyst, Webtrends
December 18th, 2007
Topics: Landing Page Marketing, Methodology
I try to keep this blog non-company specific but my boss Frans Keylard, Director of Optimization, helped write up an informative case study of a client he worked on, Smartsheet.com. The case study is 4 pages long, covering the process and analysis of a multivariate test we did on one of Smartsheet.com’s landing pages. You
Read more
Billy Shih
Former Senior Optimization Analyst, Webtrends
December 17th, 2007
Topics: Landing Page Marketing
Landing pages are effective. When you want to accomplish one thing, there are few scenarios that can trump a quality landing page. The fact that they are the easiest page to test makes them even stronger. However, before you start testing, there are some best practices you can follow. Here are five rules to keep
Read more
Billy Shih
Former Senior Optimization Analyst, Webtrends
December 13th, 2007
Topics: Landing Page Marketing, Methodology
Ready for the holiday season? My boss, Frans Keylard (Director of Optimization), wrote up a 3 pager on “5 short tips to maximize your holiday campaign” (download PDF). I summarized it in my own words below, but check the PDF for more detail on how to get your conversions up during the holidays or any
Read more
