Billy Shih


Former Senior Optimization Analyst, Webtrends

SEO + Testing = Friends

December 11th, 2007

Topics: Digital Marketing

One common concern with optimization is that testing content will bring down SEO. In actuality, testing will not affect SEO. Here’s what happens, a regular visitor goes to the web page and sees an experiment, which is a version of the tested page. Google’s spiders go and only see the default content, meaning what existed

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Billy Shih


Former Senior Optimization Analyst, Webtrends

MarketingSherpa Landing Page Guidebook

December 7th, 2007

Topics: Landing Page Marketing

I read the 2005 edition of the Landing Page Guidebook already and it really helped me learn the fundamentals of landing page optimization (LPO). Finally MarketingSherpa released a new edition for 2008 and it is a hefty upgrade. I’ve ripped this straight from the SherpaStore just so you can see how much work they did:

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Billy Shih


Former Senior Optimization Analyst, Webtrends

What can your data really tell you?

December 6th, 2007

Topics: Digital Marketing

Online testing is a bit different from other marketing data. It uses live traffic to find out what works. Analytics is the same, measuring what’s occurring at the moment. So why is that important? Well you can infer all you want from surveys, usability studies and demographics, but in the end you can’t argue against

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Billy Shih


Former Senior Optimization Analyst, Webtrends

5 quick tips to effective A/B and A/B split testing

December 5th, 2007

Topics: Methodology

While multivariate might be the hottest testing subject, you can’t beat a good split test in certain situations. If you already know the difference between A/B and A/B split tests, skip this part, otherwise it’s a quick read. A/B testing is when you test one page then replace it with a new page, so the

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Billy Shih


Former Senior Optimization Analyst, Webtrends

Getting Cultured in Testing

December 5th, 2007

Topics: Methodology

“I only need to run my analytics for one month because it’s not going to be different next month.” I think saying that would get any online marketer fired. So why do I encounter people that assume they only need to test pages once? This is beginner level testing methodology. Every online business needs to

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