After 4 months, I finally received certification via the *breath in* Marketing Experiments Certification Course on Landing Page Optimization – Subscription Path Track. If you already follow Marketing Experiments, much of the material they put out for free is discussed in the class (although in greater depth.) Flint McClaughlin, who runs Marketing Experiments, knows testing
*Update: Hello! If you’ve found this article after reading the book Always Be Testing, I encourage you to take a look at a more recent and in-depth article I’ve written here: An Essential Primer on Full and Fractional Factorial Test Design. Thanks for visiting! Without knowing it, people might assume that there’s only one method
MarketingSherpa is giving us a lot of love recently with The Weather Channel case study and now one on Smartsheet. If you were too shy to sign up for our case study on the Widemile website, then please check out the one at MarketingSherpa. I especially like the last 4 points in the story: #1.
Now this is a blog about testing right? So why test nothing? Because nothing is powerful. I don’t mean don’t test at all, I mean test having less on your page. Those awesome sub headlines your copywriter created? Or those testimonials? Your audience might not care or even look at them. Best practices say to
My boss, Frans Keylard, taught me one lesson that exponentially increased my respect for the power of multivariate testing. While on the outside multivariate testing is about finding the best version of a page, once you know how to test, it can do a whole lot more than that. The information you glean from multivariate
One of our good clients The Weather Channel were invited by MarketingSherpa to do a case study on a landing page optimization campaign we did with them. This was a really interesting page with a lot of great learnings and obviously with that high of a lift, it was very successful. Check out the case
Most decision makers start multivariate testing because it makes sense in terms of ROI. While I may talk about helping marketers make good decisions about their pages, my real job is to make my clients look good by getting them a result that looks good online (a quality web page) and on paper (quality returns.)