“Me want cookies!” This is what I hear many of my Government clients say – more specifically they want to understand cookies in relation to their web analytics. I have come to call this the “Cookie Monster” issue since there is so much confusion. So for my post here (and with many thanks to DJ)
Scorecarding has been an analytic passion of mine for a few years now. In my last position before I started working here at WebTrends I developed an extensive scorecard that stretched across multiple channels and was so rich in data that it was in fact intimidating to nearly everyone but a data freak like me.
If you haven’t used the new WebTrends Tag Builder yet – you’re missing out. I love it! The 2.0 version of Tag Builder contain all sorts of awesome functions that you can chose to include or exclude, so you optimize the script based on your reporting requirements. Out of all these optional functions dcsAdSearch and
I will be at ad:tech New York on November 3-4 manning the Widemile Booth #922. If you have any questions on optimization, landing pages or anything else, stop by and we can chat. Also, I will be giving some mini-clinics on optimization best practices, how creative influences optimization and perhaps a case study or two
I spent most of this past week in Washington, D.C. with many of my colleagues at eMetrics. The show was abuzz with forecasts of the future, press releases, announcements and a even a few proclamations. From our own declaration of data independence to John Lovett & Bill Gassman agreeing in a joint session that “the
Content groups are probably the most common dynamic parameters I see people setting up when tagging their site. By dynamic parameters I mean something the logging script doesn’t grab automatically and you have to actually put some effort into. Yes WT.cg_n and WT.cg_s are standard parameters not like DCSext, and Content Group reporting is in
Last month WebTrends hosted a Web Analytics Wednesday in Portland at our corporate headquarters. If you ever get a chance to attend a WAW, please don’t be shy -come on up for some beer or wine and of course the excellent opportunity to bond with your fellow analysts. The special guests last month were Eric Peterson and Thomas