More than a month ago we started the search for a communications company that could integrate, and make stronger, our vision of PR, AR, and Social communication being a single effort. Our marketing goals, much like our customers, are focused on growing our business and delighting our customers using Digital Marketing, Traditional Marketing, Sales, PR, AR, and Social communications collaboratively. Of course, like our customers, we want to do so objectively with data. We wanted to work with a team that, collectively, understood the rules of the traditional communication world, but had experience with new media and share the same passion for turning data into insight that we do.
Today, we are extremely pleased to share today that we’ve concluded our search and selected our new communications partner Voce Communications.
Voce is a 50+ person firm with offices in San Francisco and Sunnyvale with people in Orlando, Portland, and Ketchum. They cut their teeth in PR and have since added AR, social media, and more comm skills. The deciding factors for us was their knowledge of the tech space, impressive skills in social media, use of technology, and passion for data. Voce has successfully grown the bottom line for companies like NetApp and using their integrated communications approach, and we’re looking to benefit from their experience.
About our plans
We have some exciting plans we’re rolling out including increased executive participation in our our local community here in Portland, social media (extending our support and sales team into Twitter as an example), and a few big ideas that we’ll share as they develop.