Social media is one of the most explosive areas in marketing today. It’s also one of the least understood channels. A big challenge is the ability to track conversations in all of the places where they occur. Perhaps a bigger challenge yet is the ability to measure the business impact of those seemingly disparate discussions.
These are difficult times. We have all been beaten over the head with this notion and seen it hurt our bottom lines. But what can we do? In short, plenty. Paid Search, and online marketing in general, offers marketers the chance to get measurable results – the trick is to focus on the right ones.
Online surveys don’t work. Customer satisfaction tells you nothing. That’s a controversial start to post by a company that uses online surveys to gauge customer satisfaction, right? But it’s the truth. Most of the solutions out there that claim to measure or manage online customer satisfaction are selling you a bill of goods. However (and
We are responsible for the overall digital media strategy, plan and execution for The Open Campaign. Media partners were selected based on their ability to reach the target audience, provide innovative targeting capabilities and offer unique ad placements. The plan focuses on three categories: high reach business sites with media/advertising content targeting, industry sites (including
Having run optimization campaigns for almost 2 years now, I can confidently say that strong web analytics is optimization’s best friend and so I am very excited about this collaboration with Webtrends. With analytics you get powerful information and develop questions that optimization helps you answer. Analytics feeds optimization with testing opportunities and testing tells
ACR Analytics is thrilled to be a part of the Open Campaign and share our experience as the Webtrends Implementation partner. During the course of the campaign, we will touch on topics that are technical in nature such as tagging, profile configuration, templates, and quality assurance. That’s the easy part for most organizations. The part
At ExactTarget, we believe it is the duty of every Email Service Provider (ESP) to help marketers deliver permission-based email and digital one-to-one communications to their customers, prospects, and partners. We do not sell or rent lists, and we discourage our clients from doing so. We hate spam as much as consumers do, and we