Director, Social Products

The Challenges of Social Media

July 20th, 2009

Topics: Social

Social media is one of the most explosive areas in marketing today. It’s also one of the least understood channels. A big challenge is the ability to track conversations in all of the places where they occur. Perhaps a bigger challenge yet is the ability to measure the business impact of those seemingly disparate discussions.

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Sean Marshall


Director of Search Engine Marketing, PPC Associates

SEM and Understanding The Value of a Click

July 20th, 2009

Topics: Search Engine Marketing

These are difficult times. We have all been beaten over the head with this notion and seen it hurt our bottom lines. But what can we do? In short, plenty. Paid Search, and online marketing in general, offers marketers the chance to get measurable results – the trick is to focus on the right ones.

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Larry Freed


President and CEO, ForeSee Results

Why You Should Take That Online Survey

July 20th, 2009

Topics: Segmentation

Online surveys don’t work. Customer satisfaction tells you nothing. That’s a controversial start to post by a company that uses online surveys to gauge customer satisfaction, right? But it’s the truth. Most of the solutions out there that claim to measure or manage online customer satisfaction are selling you a bill of goods. However (and

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Laurel Boyd


Associate Media Director, Mullen

Media Strategy, Planning and Execution – The First Step

July 20th, 2009

Topics: Digital Marketing

We are responsible for the overall digital media strategy, plan and execution for The Open Campaign.  Media partners were selected based on their ability to reach the target audience, provide innovative targeting capabilities and offer unique ad placements.  The plan focuses on three categories:  high reach business sites with media/advertising content targeting, industry sites (including

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Billy Shih


Former Senior Optimization Analyst, Webtrends

Getting Started with Testing and Optimization

July 20th, 2009

Topics: Site Optimization

Having run optimization campaigns for almost 2 years now, I can confidently say that strong web analytics is optimization’s best friend and so I am very excited about this collaboration with Webtrends.  With analytics you get powerful information and develop questions that optimization helps you answer.  Analytics feeds optimization with testing opportunities and testing tells

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Brian Agranoff


Founder, ACR Analytics LLC

ACR Analytics – Our Introduction

July 20th, 2009

Topics: Services

ACR Analytics is thrilled to be a part of the Open Campaign and share our experience as the Webtrends Implementation partner.  During the course of the campaign, we will touch on topics that are technical in nature such as tagging, profile configuration, templates, and quality assurance. That’s the easy part for most organizations. The part

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Chip House


VP Marketing Services, ExactTarget

ExactTarget is proud to join Webtrends in the Open Campaign

July 20th, 2009

Topics: Email

At ExactTarget, we believe it is the duty of every Email Service Provider (ESP) to help marketers deliver permission-based email and digital one-to-one communications to their customers, prospects, and partners. We do not sell or rent lists, and we discourage our clients from doing so. We hate spam as much as consumers do, and we

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