Webtrends is hosting a completely transparent marketing campaign, called The Open Campaign. In the campaign, Webtrends and a few partners, including Widemile, are conducting their various specialties and sharing the results with the public. The idea is to let you all learn about all the great marketing technologies out there and how it ties together with Webtrends, as well as seeing the performance of the campaign itself.
Check out the Site Optimization section where I will be discussing the test we designed for The Open Campaign and the results. See for yourself exactly what its like to do optimization with Widemile Optimize and how my brain works throughout the process.