Former Strategic Business Analyst, Webtrends

SEO Strategies for the Open Campaign – Part Two

August 29th, 2009

Topics: Search Engine Marketing

Building Content I like that this campaign is in a blog format, it provides us with interesting opportunities to strategizing strengthening our keywords without touching the bloggers copy. We will do this through the supporting structure of the site. As the weeks progress I will share all the strategies we utilize to strengthen our rank

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Former Creative Director of Design Lab, Webtrends

UX design for legacy software: A SXSW panel for the rest of us

August 28th, 2009

Topics: Events

User experience has had its share of the spotlight at SXSW. Major leaps forward in the thinking around user cenetered design, web standards, and design methodology have launched from SXSW panels from some of the biggest names in the web design industry. All of the previous presentations have shared one thing in common: they focus

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Sean Marshall


Director of Search Engine Marketing, PPC Associates

No Clicks, No Leads

August 28th, 2009

Topics: Digital Marketing, Marketing Optimization

One of the more obvious things to note, when trying to understand the value of a click, is that if no one clicks on your ad, there is no value to be measured. When evaluating the performance of the Paid Search portion of the Open Campaign, click volume immediately stood out. We selected generic online

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Jascha Kaykas-Wolff


Former VP of Global Marketing, Webtrends

5 Ground Rules for Marketing Campaigns

August 28th, 2009

Topics: Analytics, Digital Marketing, Marketing Optimization

A few weeks into any campaign it’s natural to start to ask questions. What kind of successes are we seeing? Are there failures? Any surprises? What should we change? Should we keep going? Because of the sheer volume of participants in digital campaigns it can sometimes be hard to nail down the details. It’s no

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Brian Agranoff


Founder, ACR Analytics LLC

Measurement Strategy

August 26th, 2009

Topics: Services

Having well defined goals and objectives for your web sites, and marketing campaigns that align with overall corporate objectives provides the foundation for an effective measurement strategy. Once these are clear it is easier to define the data you need to capture and report on in order to measure success and ultimately show how your

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Billy Shih


Former Senior Optimization Analyst, Webtrends

Webtrends Optimize: Adding to the Webtrends Arsenal

August 25th, 2009

Topics: Site Optimization

Because of the acquisition of Widemile and the recent release of Webtrends Optimize, we are updating The Open Campaign to reflect the transition of Widemile to the Webtrends family. The campaign will stay the same but we want to recognize that Webtrends officially has an optimization solution in its roster. I was already excited to

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