Myllisa Patterson


Marketing Optimization Analyst

Latest Web Analytics Data Visualization

August 24th, 2009

Topics: Analytics, Digital Marketing

As we collect the data, we want to show it to you. Thanks to our savvy multi-media designer, Robin Balmer, we can highlight our KPI’s. We’re specifically interested in traffic and engagement. Now you can easily watch our progress. Check out the markers along the top for an overlay of our own marketing tactics and

Read more


Director, Social Products

Plan to be Successful

August 19th, 2009

Topics: Social

Our original plan for featuring social media was to compare the impact of this campaign with and without social media support. But, as it so often goes in social media, things didn’t go according to plan. It all started with the kick-off ad for this campaign, which was an ad we placed on Portland’s light

Read more

Eric Head


Senior Director of Business Development, Foresee Results

Are We There Yet?

August 18th, 2009

Topics: Segmentation

By Rhonda Berg, Research Manager. As a marketing research and database professional with 18 years of experience, Rhonda manages ForeSee Results’ own industry research, including the Top 100 E-Retailer Satisfaction Index and the quarterly E-Gov Index, among many other projects. She also serves as an internal consultant to research analysts regarding statistics, methodology, and survey

Read more

Elizabeth Robillard


Former Director of Agency Programs, Webtrends

Your Own List is a Goldmine

August 18th, 2009

Topics: Email

Over here at the Open Campaign we are trying a variety of different communication methods to get people interested in this campaign. We’ve had banner ads on New York Times, Linked in, Ad Freak and others. These have driven nice spikes in traffic (quantity) as people clickthrough to see what we are all about. But,

Read more


Creative Director, Design Lab

There is No Spoon

August 18th, 2009

Topics: Digital Marketing

Sometimes the key to great design is not designing them. When creating the new user experience for Insight the UX team deliberately left major design elements out in order to focus on the powerful data.

Read more

Recapping a Remarkable Year at Webtrends

August 18th, 2009

Topics: About, Perspectives

One year ago today, I stepped into the role of Webtrends CEO and president with one primary goal: To reassert this company’s focus on the success of our customers. Twelve extremely busy months later, I’m writing to you to recap how we’ve delivered on this promise. Some might point to the record profits we’ve recorded

Read more


Director, Social Products

Scaling Social Media

August 14th, 2009

Topics: Social

Jeff Katz recently sent me a link to a post from a blogger complaining about the state of technology in social media monitoring. While I agree with many of the points in the post about the challenges of the industry, I was very put off by the insulting manner the blogger used. I was also

Read more