As we collect the data, we want to show it to you. Thanks to our savvy multi-media designer, Robin Balmer, we can highlight our KPI’s. We’re specifically interested in traffic and engagement. Now you can easily watch our progress. Check out the markers along the top for an overlay of our own marketing tactics and
Our original plan for featuring social media was to compare the impact of this campaign with and without social media support. But, as it so often goes in social media, things didn’t go according to plan. It all started with the kick-off ad for this campaign, which was an ad we placed on Portland’s light
By Rhonda Berg, Research Manager. As a marketing research and database professional with 18 years of experience, Rhonda manages ForeSee Results’ own industry research, including the Top 100 E-Retailer Satisfaction Index and the quarterly E-Gov Index, among many other projects. She also serves as an internal consultant to research analysts regarding statistics, methodology, and survey
Over here at the Open Campaign we are trying a variety of different communication methods to get people interested in this campaign. We’ve had banner ads on New York Times, Linked in, Ad Freak and others. These have driven nice spikes in traffic (quantity) as people clickthrough to see what we are all about. But,
Sometimes the key to great design is not designing them. When creating the new user experience for Insight the UX team deliberately left major design elements out in order to focus on the powerful data.
One year ago today, I stepped into the role of Webtrends CEO and president with one primary goal: To reassert this company’s focus on the success of our customers. Twelve extremely busy months later, I’m writing to you to recap how we’ve delivered on this promise. Some might point to the record profits we’ve recorded
Jeff Katz recently sent me a link to a post from a blogger complaining about the state of technology in social media monitoring. While I agree with many of the points in the post about the challenges of the industry, I was very put off by the insulting manner the blogger used. I was also