Chip House
VP Marketing Services, ExactTarget
August 14th, 2009
Topics: Email
You may have noticed this week is the week of email on the Open Campaigns (both from the blog posts as well as messages you’ve received in your inbox). This week Webtrends will sendthe first in a series of emails designed to engage their current customers and prospects with the content of this campaign. The
Read moreJustin Garrity
Former Creative Director of Design Lab, Webtrends
August 13th, 2009
Topics: Digital Marketing, Innovations, User Experience
During the previous four parts of this series( intro, paper prototyping, design, and web standards), I focused on the redesign of Tag Builder that we completed in the spring. While authoring these posts, I didn’t have the liberty to disclose the application we launched just last week, Webtrends Analytics 9 Insight. However, these posts were
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Chip House
VP Marketing Services, ExactTarget
August 12th, 2009
Topics: Email
After you’ve done the hard work of getting visitors to your site, as a marketer, you have a couple more jobs to do – you need to pay attention to your visitor’s behavior, intentions, and actions and then you need to deliver the most compelling content possible at the right time through the right medium.
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Billy Shih
Former Senior Optimization Analyst, Webtrends
August 11th, 2009
Topics: Site Optimization
Low traffic is probably the most common testing problem. Since traffic equals data, it is essential that you get enough traffic so that you can trust your data. Unfortunately, low traffic also is one of the problems where people feel they have no control. Unless you can spend more money on advertising to drive traffic,
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Sandra Elliott
Director, Education Services
August 10th, 2009
Topics: Digital Marketing
Part 3 of this string of posts discusses inflow on the scenario analysis report.
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Christian Howes
Former Head of Solutions Engineering EMEA, Webtrends
August 10th, 2009
Topics: Digital Marketing
Had the clock just struck thirteen? Had I just been subjected to 2 minutes of hate? Was I living in a dystopian society? The answer to all the above is no—I’m not Winston Smith and the year is not 1984. Phew! But, Big Brother IS following me on Twitter. The Big Brother I am talking
Read moreJustin Kistner
Director, Social Products
August 6th, 2009
Topics: Digital Marketing
One of the features that got me really excited about Analytics 9 is the RSS overlay. Being in charge of social media marketing, there’s not much that I care about more than how offsite activity translates into website analytics, which then connects to our sales funnel. RSS overlay makes it easier for me to report
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