Jascha Kaykas-Wolff
Former VP of Global Marketing, Webtrends

Social Capital: Who drank my Tweet Juice?

October 30th, 2009

Topics: Digital Marketing

The Industrial Revolution gave rise to the middle class’s social equality becoming comparable (albeit within the often harrowing conditions of the then modern-day workplace) with the then ‘noble’ class. In the same way that the technological advancements led by textile manufacturers, metalurgy, and mining distributed the financial juices for social mobility to a greater number

Read more

Michelle Anderson
Former Staff Writer, Webtrends

Deadline Looms for Session Submission for Engage 2010

October 29th, 2009

Topics: About, Events, Innovations

There are only 18 days left to submit your thought-provoking session idea for Webtrends’ Engage 2010! Webtrends’ Engage 2010 Factoids Held February 1-4, 2010 in New Orleans, LA at the beautiful and historic Roosevelt Hotel, a Waldorf-Astoria hotel Rives, 2.0 poet, TED Conference regular, and co-host of Bravo channel’s show Ironic Iconic America, will MC

Read more

Michelle Anderson
Former Staff Writer, Webtrends

Are small businesses in the UK using Twitter changing the game for Enterprise?

October 28th, 2009

Topics: Social

Big Fish, Small Fish: Who will rule the pond in the UK? A recent survey of office workers in the UK suggests they cost the country’s economy roughly £1.38 billion each year because they spend time on the clock surfing social media networking sites such as Twitter. A consultant for the company that commissioned the

Read more

Justin Kistner
Director, Social Products

Where are our social media elders?

October 27th, 2009

Topics: Social

Read an interesting article in the Chicago Tribune today: Younger employees help senior executives unlock social media mystery. It struck a chord for me because I have worked with executives on the development of their social media presence for a few years now. I started off helping Sam Lawrence build his presence while he was

Read more

Jascha Kaykas-Wolff
Former VP of Global Marketing, Webtrends

Who’s paying for my information?

October 26th, 2009

Topics: Digital Marketing

Last week at the Web 2.0 summit, Microsoft and Google announced the integration of Twitter’s search results into their search streams, effectively pushing their customer experiences closer to real time. While on the surface this seems to be a benefit for users of their services, the preceding weeks surfaced some confounding positions by the two

Read more

Christian Howes
Former Head of Solutions Engineering EMEA, Webtrends

A change is gonna come – Englishman abroad day 2 and 3

October 22nd, 2009

Topics: About

As I wander the endless corridors of this behemoth of a hotel (2000 rooms!) I find myself using google maps just to get from my room to the lobby every wrong turn takes me on a voyage of discovery, huddled groups of knowledge workers discuss how, why and when they use data. Change hangs heavy

Read more

Justin Kistner
Director, Social Products

Will Google’s new social search experiment give rise to SSO: Social Search Optimization

October 22nd, 2009

Topics: Social

A few years ago Rohit Bhargava started a meme about Social Media Optimization. He described it as: The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included

Read more