Director, Social Products

Social Microsites: Building a better Mouse-Party

December 10th, 2009

Topics: Social

For years, the standby of many online direct marketers has been the use of web advertising & emails to drive customers to a linear “Conversion Microsite”. While this model remained a huge percentage online of media and production spend in 2009, I’m going argue that its dominance is waning. Brands are using Facebook to create

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Director, Social Products

Should support through Twitter be free?

December 9th, 2009

Topics: Digital Marketing

Social Media is rapidly becoming a legitimate channel and medium for doing business. In fact, it is more than legitimate; I would argue that it is quickly becoming a table stake. As more companies adopt social media as a support and service channel, some interesting questions start to arise. One can imagine some interesting legal

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Director, Social Products

Announcing more speakers and helping launch IgniteNOLA

December 9th, 2009

Topics: Events

Engage New Orleans M.C., Rives Last month we announced a first and second round of speakers. Today we are pleased to announce our final list of selected speakers. This year’s Engage in New Orleans is shaping up to be an epic conference for us. We have top executives from the leading marketing and measurement companies

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Jascha Kaykas-Wolff


Former VP of Global Marketing, Webtrends

Microsites are not worth the effort for small marketing departments

December 7th, 2009

Topics: Optimization

At least not in most cases, and not from our experience. Last summer, we launched the Open Campaign, an experiment designed to take you “behind the scenes of a marketing campaign” and show, openly and honestly, all the components that go into designing and executing a successful digital marketing campaign. We wanted to show it, track

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Michelle Anderson


Former Staff Writer, Webtrends

Easy RSS Tracking

December 4th, 2009

Topics: Digital Marketing

Guest Post from Curtis Smith This post is about the different types of data tracking software for web sites and how to tell your web site is being tracked. It was written by Curtis Smith, Webtrends’ Technical Account Manager. Curtis spends his day assisting Webtrends customers manage the health and flow of their web site

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Director, Social Products

5 questions with Eric Peterson on hiring John Lovett

December 2nd, 2009

Topics: Digital Marketing

Web Analytics Demystified announced yesterday that former Forrester Analyst, John Lovett, is joining the team. I had the chance to catch up with Web Analytics Demystified founder, Eric Peterson, to ask him a few questions about what this new move means. About Eric Peterson Eric Peterson (@erictpeterson)is a web analytics consultant and founder of Web

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