Jascha Kaykas-Wolff

Former VP of Global Marketing, Webtrends

The “Marketing Stack”

December 1st, 2009

Topics: Digital Marketing

Have you sat down with your IT organization lately to discuss your company’s enterprise architecture framework? Did you know that having that discussion is crucial to your success as a marketer? Our business as marketers has changed. We can attribute this change to data. Once a competitive advantage, data is now table stakes. It fuels

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