Jascha Kaykas-Wolff


Former VP of Global Marketing, Webtrends

The “Marketing Stack”

December 1st, 2009

Topics: Measurement

Have you sat down with your IT organization lately to discuss your company’s enterprise architecture framework? Did you know that having that discussion is crucial to your success as a marketer? Our business as marketers has changed. We can attribute this change to data. Once a competitive advantage, data is now table stakes. It fuels

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