Director, Social Products

Webtrends works on the iPad

January 28th, 2010

Topics: Innovations

This was shared internally, and I thought it was good material to share on our blog. Here are some shots of the Webtrends iPhone app running in the iPad simulator (this is with no code changes):

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Director, Social Products

Webtrends WordPress plugin Beta now available

January 14th, 2010

Topics: Innovations

Rockstar marketing technologist, Doug Karr, announced a Beta release of a WordPress Plugin for Webtrends today. The plugin adds our tracking code to your site, which means anyone in your organization can tag a WordPress site now. It also provides a view in the WordPress dashboard of the basic metrics a blog operator cares about:

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Billy Shih


Former Senior Optimization Analyst, Webtrends

Why optimization is like social media

January 12th, 2010

Topics: Methodology

Quick, short term wins are possible with optimization, however the real value comes as it builds and evolves with your audience.   Because of this, I liken optimization to social media. Here are 3 quick reasons why optimization and social media are similar: 1. Users tell you what’s wrong and you can respond Your users

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Jascha Kaykas-Wolff


Former VP of Global Marketing, Webtrends

Does The Military Need Better Analytics?

January 11th, 2010

Topics: Digital Marketing

Or does the Military need better data visualization? There was a story published on the New York Times January 10th uncovering a deluge of information brought to the modern day military primarily via their drone programs. The article digs further into a handful of young analysts turning to techniques used by television to help them

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Billy Shih


Former Senior Optimization Analyst, Webtrends

Webinar: The Fundamentals of Multivariate Testing and Site Optimization

January 11th, 2010

Topics: Optimization

Heard about site optimization, but know nothing about it? Want to learn about A/B and multivariate testing or optimization in general? If so, then check out this educational webinar about the basics of optimization: The test methods available, when to use them, and real-life examples The language of site optimization Where and how to start

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