Webinar: The Fundamentals of Multivariate Testing and Site Optimization

January 11th, 2010

Topics: Optimization

Heard about site optimization, but know nothing about it? Want to learn about A/B and multivariate testing or optimization in general?

If so, then check out this educational webinar about the basics of optimization:

  • The test methods available, when to use them, and real-life examples
  • The language of site optimization
  • Where and how to start
  • What goes into segmenting, targeting, and personalizing site content

Speaking are Bob Garcia, Director of Product Marketing for Optimize and Frans Keylard, Director of Optimization Solutions.  Bob and Frans are two of the most sophisticated optimization people out there, so this is a great opportunity to learn from the best.

The webinar is coming up quick (January 21 at 11:00AM PST) so register today.  Read more information and sign-up here.

As always, check out the Optimization Blog for more articles and how-to’s on optimization.