Michelle Anderson


Former Staff Writer, Webtrends

Revolutionary New Facebook Tab Measurement from Webtrends

February 25th, 2010

Topics: Facebook, Perspectives

This morning we announced a totally revolutionary Facebook tool that uses Analytics 9 to peer inside Facebook to make comprehensive measurement of social media marketing efforts on the world’s most visited Internet site! With Webtrends’ Facebook Analytics tracking, marketers can now view detailed Facebook engagement data alongside the other digital marketing investments that can be

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Former Director of Mobile Analytics, Webtrends

150,003 App downloads? So what?

February 24th, 2010

Topics: Mobile, Mobile Measurement

We are very excited to have recently launched Webtrends Mobile Analytics , to help our clients understand and increase the value they are getting out of their mobile sites and apps.  In the course of bringing this to market, I have had an opportunity to speak with quite a few businesses about their plans for

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Michelle Anderson


Former Staff Writer, Webtrends

Webtrends CEO Appears as Panelist Tomorrow at OMMA Convention

February 23rd, 2010

Topics: About, Events

If you’re in the NYC area tomorrow, February 24th, be sure to attend the one-day Online Media Marketing and Advertising (OMMA) Metrics and Measurement conference. Why? Because Webtrends CEO Alex Yoder will be a panelist! Yoder will be part of Course Collision, a conversation between leaders in the analytics industry that will help conference attendees

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Michelle Anderson


Former Staff Writer, Webtrends

Social Media Marketing Boosted by Billions Invested in 2010

February 22nd, 2010

Topics: Buzz, Digital Marketing, Optimization, Social

BusinessWeek announced today that Yuri Milner, the man behind the Moscow-based Internet holding company Digital Sky Technologies, has allocated a cool $1 billion for investing in social web startups over the next five years. DST usually takes small stakes in big, proven companies that aren’t necessarily interested in offering public shares. Recently Milner’s company plunked

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Michelle Anderson


Former Staff Writer, Webtrends

Outlook’s Social Connect: Social isn’t just AIR toys anymore!

February 17th, 2010

Topics: Buzz, Perspectives

This morning the Microsoft Outlook blog announced the release of Social Connect, a beta add-on that works with Outlook 2010, 2007, and 2003. Social Connect aggregates your Facebook, MySpace, and LinkedIn connections – as well as their social information – and then integrates it all into your Outlook contact directory. You can add new contacts

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Michelle Anderson


Former Staff Writer, Webtrends

Get FREE InfoChimps Twitter Census Data!

February 16th, 2010

Topics: About, Events

The second of four fabulous Great Data Give Away prizes is now up for grabs…InfoChimps Twitter Census Data! This is no small award, my beloved data geeks. This dataset is a corpus of tokens collected from tweets sent between March 2006 and November 2009. That’s 3 years of tweets! A “token” is either a hashtag

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