Mobile site measurement made easier with Pion Lite

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Last spring we partnered up with Atomic Labs to make it easy for you to get insight into how your customers and prospects are browsing your mobile sites. Their Pion product offers a great solution for companies, looking for a code free method to capture this information, that is complementary to Webtrends tools for client or server side mobile tracking.

 

We are very excited that they have recently released Pion Lite, a free version of their product. This easy to deploy software captures audience data for Webtrends by passively “listening” to all of the network traffic between web servers and visitors, using a technique known as packet sniffing. Very easy to install with zero impact to your web server performance. A concern for packet sniffing appliances of the past, this one is physically incapable of impacting your traffic or website performance in any way.

 

Also, they are not just limited to collecting data from mobile sites. If tagging traditional web content is too much for you to manage or you are just not getting what you need from server log files (gasp), think about checking out their service. Their Enterprise product can do some amazing transformation of data in real-time from local data stores to enrich the data before it even hits the Webtrends service.

 

Check out their site for more information or to download Pion Lite.