Jascha Kaykas-Wolff
Former VP of Global Marketing, Webtrends

How would you spend 100k on Twitter?

April 29th, 2010

Topics: Digital Marketing

The last couple of weeks have been a frenzy of developer conferences sponsored by the likes of Twitter and Facebook. The sheer amount of information released is staggering and because the events have been targeted primarily to developers the ‘marketing messages’ haven’t been fully formed yet. As such, having the opportunity to dissect the announcements and share perspectives with

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Michele Warther
Former Director of Marketing + Community, Webtrends

PDXdebrief Recap and Video

April 29th, 2010

Topics: Events, Social

We’re all still reeling a little from the big changes that came out of Chirp and F8 in recent days. It’s going to take awhile to understand their full significance and implications for social media lovers, users and marketers. So with beers in our hands and curiosity in our hearts, the Portland marketing and geek

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Michelle Anderson
Former Staff Writer, Webtrends

Announcing Webtrends Email Exchange

April 27th, 2010

Topics: Digital Marketing

If you’re a savvy email marketer, you already know that customers tend to opt-out of email messages that aren’t relevant to them. If you’re on top of the latest industry stats, you also know that targeting emails based on a customer’s web activities consistently earns a better click-through rate. But did you know that you

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Justin Kistner
Director, Social Products

Debriefing for f8, Chirp, Inside Social Apps, and maybe more

April 22nd, 2010

Topics: Events

Wednesday April 28, 2010 from 6:00pm – 8:00pm Webtrends Pacific First Center Building 851 SW Sixth Avenue Portland, Oregon 97204 RSVP on Upcoming Many exciting developments have surfaced in the last two weeks from conference mania. Some of the announcements represent new opportunities and some are closing old doors. To help sort through it all,

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Justin Kistner
Director, Social Products

What the move from fan to like means for brands

April 21st, 2010

Topics: Facebook, Social

Brands have been focusing on acquiring fans since fan pages were first introduced. Facebook announced that they were transitioning away from the fan in favor of “like”, which fits in with their Open Graph syntax. The owner of objects will have admin capabilities, including the ability to send updates to likers. Let’s say you write

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Justin Kistner
Director, Social Products

Permanent storage of Facebook user profiles for brands

April 21st, 2010

Topics: Facebook, Social

Facebook just announced a change in the rules for storable data. It is now ok for apps to pull in your profile data and store that data permanently. They have also changed Facebook Connect to automatically log you in when you arrive at sites that use Facebook Connect. What this means for users It means

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Marko Muellner
Senior Director of Marketing

Ready, Fire, Aim! – Iterative Marketing IS your future

April 20th, 2010

Topics: Buzz, Digital Marketing, Optimization

Are you looking to do INNOVATIVE MARKETING? Drive MEASURABLE ROI? OPTIMIZE your digital efforts? Of course you are. We all want to do things in all-caps because buzzwords in all-caps WORKS. Instead of actually doing innovative and iterative marketing, I’ve been spending my days developing a presentation for the  eMarketing Association’s annual event in San

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