Introducing Webtrends Segments

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Segments_header"Segments_header2Product releases happen often in the world of agile, iterative software development.  But launching a product that is truly innovative is much rarer. Webtrends Segments is one such rarity.

Releasing a revolutionary product is like sending your child off to school for the first time. You’ve done your very best in raising them and in preparing them to experience the world without you. You’re proud of who they are, and are even more excited about who they’ll become. The anticipation builds for weeks and months, until suddenly it’s time to send your pride and joy off into the world.

Influenced by site architects, user experience teams, developers, Q&A – even the very customers and prospects who the product will serve – Webtrends Segments was designed to allow users to define simple or complex segments, discover new segments through visual ad-hoc analysis and integrate segment populations into marketing application of choice to drive action. While some solutions in the market today claim to do some of these pieces, no one can offer this type of comprehensive solution…until now.

By leveraging the robust individual-level data in Visitor Data Mart, the Webtrends Segments solution allows companies to define segments of people based on a variety of behaviors, demographics, and attributes.

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Companies can now target people based on things they did (like click through on a campaign) as well things they didn’t do (like make a purchase or view a specific piece of content). Segmenting and targeting people who did – or didn’t – do indifferent time periods (e.g. – clicked through on a holiday campaign in December and viewed a specific product in January or February). I could go on for hours with great examples like this but I won’t.

We have a load of opportunities for you to learn more about Webtrends Segments:

As a parent, you know that many people outside of your protective home will influence your child during their lifetime. As a Product Manager, I know that many people have helped bring Webtrends Segments to market. I’d like to thank all of the people who’ve been involved.

Happy segmenting!

  • http://www.kaizen-analytics.com/ Michael Notte

    Hi Jennifer,

    Thanks for the feedback.

    So there are visits-based segment in Insights? Ok but can these be used on-the-fly and applied to any report as in GA?

    Even though, Insights is only available as “On-Demand”, no software… yet. (sigh ;-) )

    Cheers,

    Michael

  • http://www.webtrends.com Jennifer Wilson

    Michael –

    Thanks for the comment. We understand that there is value from insights that can be gleaned from visit-based segments that are applied as report filters like in Google Analytics.

    The focus of Visitor Data Mart is, and will remain, providing insight and driving action through visitor based segmentation for targeting and marketing optimization purposes.

    Thanks,
    Jennifer

  • http://www.kaizen-analytics.com/ Michael Notte

    Looks great but still one needs to have Visitor Data Mart.

    I would have loved to see segmentation available in Analytics products. Something like Google Analytics offer. I am dreaming of the day when I will be able to create whatever segments on the fly in such an easy way in WebTrends Analytics.

    Maybe one day….

    Cheers,

    Michael