Last week I wrote a post about the power of the Like button for marketers. I figured that it would start a bit of a firestorm among users, but it didn’t. Talking with my buddy Ethan, he says it’s because I didn’t have the smoking gun. So, here ya go. The Like button from the user perspective.
Let’s say I write a blog post. And, on that post is a Like button. If you click that Like button, you just gave me permission to send you updates to your news feed. Did you know that? Allow me to demonstrate.
Did you read that underlined part? It says, “…you can manage your fans and publish stories to your fans’ News Feeds.” To show you that, I entered an update on the wall that appears on my admin page as you can see below.
Guess where that update went? If you guessed the News Feed of everyone who clicked on the Like button for that post, you guessed correctly. Check it out below.
So, think before you like. It means you’re granting permission to that object owner to send you updates.
**Update – Difference between Like on a fan page vs. web page
Facebook announced the move from Fan to Like just before f8. Most people heard that news and understood that it was essentially a name change. Facebook also announced the extension of Like buttons to web pages not on facebook.com. They provided examples of web pages with Like buttons such as IMdB movie pages, Yelp review pages, Pandora songs, etc. Here’s the difference.
A Fan Page is a page on Facebook that a user can visit. It has a Wall and other tabs for a user to interact with. The Like button on that page works pretty much exactly like the “Become a Fan” button did before.
The Like button on a web page, such as this blog post, does not have a page on Facebook that a user can visit. No Wall or any other tabs that a user can interact with. However, there is an admin page viewable only to the object owner (me in the case of this blog post). That page looks like a Fan Page, but no one but me can access it. As the admin owner, I can use that page to send updates to the people that liked my blog post. I end up with a different page for each blog post in my Facebook admin and it looks like this: