Jeff Seacrist


VP, Product Strategy

Walking into the Lion’s Den: Insights from the IBM Portal Excellence Conference

July 27th, 2010

Topics: About, Events, Partners, Perspectives, Site Optimization

This year, IBM changed the name of its annual Portal Excellence conference to “Exceptional Web Experience,” reflecting the shift in focus to using web data to deliver to a superior experience to visitors. It’s not surprising, given IBM’s recent acquisition of Coremetrics — one of our competitors — that the focus would be using data-driven

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Billy Shih


Former Senior Optimization Analyst, Webtrends

How optimization impacts an organization

July 23rd, 2010

Topics: Methodology

Optimization is disruptive and will make people at your organization uncomfortable.  This is a good thing. The way most organizations work with websites doesn’t naturally encourage continual improvement.  While a lot of changes might be made, the impact of those changes and why they are made aren’t always evaluated. A typical workflow might look like

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Casey Carey


Former VP of Product Marketing, Webtrends

Web Analytics is Dead; Long Live Web Analytics

July 22nd, 2010

Topics: Innovations, Optimization, Perspectives, Site Optimization, Social

Unlike the instant transfer of sovereignty when the king dies, transition points in industries are much more difficult to discern. A couple of cases in point: When did America stop being a manufacturing economy? What day did record stores lose the fight? When did High Fructose Corn Syrup become a major food group? The Web

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Director, Social Products

Facebook App Adoption of the Top 100 brands

July 22nd, 2010

Topics: Facebook, Perspectives, Social

Facebook apps are popular tools for modern marketers. They allow brands to create engaging experiences for their Facebook fans such as polls, coupons, video channels, and more. Because we talk with a lot of companies about using our Facebook Analytics to track the success of their Facebook Apps, we are often asked for benchmarks about

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Thom Schoenborn


Former Editorial Director, Webtrends

Content Tactics: One Person will Write. Two People will Stare At Each Other.

July 20th, 2010

Topics: About, Digital Marketing, Social

I’m not sure that content creation falls into any categories that our blog readers care about, but as a marketer, creating content is one of those things that’s more art (read: “smoke and mirrors”) than science. Having properly lowered your expectations for this article, here’s a few tips for getting other people to write for

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Sr. Director, Technical Services EMEA

As the Cookie Crumbles: Europe’s New Data Privacy Law

July 19th, 2010

Topics: Perspectives

A European law concerning data privacy was voted through by the European Council on 24 November last year; it will be enforced across all 27 Euro states by April, 2011. Seven months on it is still causing debate and controversy amongst the online community. And more recently Europe’s privacy watchdog, The Article 29 Working Party,

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Bob Garcia


Product Marketing Director

Onsite Targeting: Widen the Sales Funnel with More Relevant Content

July 15th, 2010

Topics: Optimization, Perspectives, Site Optimization

Earlier this week, eMarketer forecasted “2010 will bring a return to double-digit online ad growth, with global spending set to reach $61.8 billion.” The online ad market will increase to nearly $100 billion by 2014. That’s amazing news for those who sell ad space. But is it the best way to spend your advertising dollars?

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