This year, IBM changed the name of its annual Portal Excellence conference to “Exceptional Web Experience,” reflecting the shift in focus to using web data to deliver to a superior experience to visitors. It’s not surprising, given IBM’s recent acquisition of Coremetrics — one of our competitors — that the focus would be using data-driven
Optimization is disruptive and will make people at your organization uncomfortable. This is a good thing. The way most organizations work with websites doesn’t naturally encourage continual improvement. While a lot of changes might be made, the impact of those changes and why they are made aren’t always evaluated. A typical workflow might look like
Unlike the instant transfer of sovereignty when the king dies, transition points in industries are much more difficult to discern. A couple of cases in point: When did America stop being a manufacturing economy? What day did record stores lose the fight? When did High Fructose Corn Syrup become a major food group? The Web
Facebook apps are popular tools for modern marketers. They allow brands to create engaging experiences for their Facebook fans such as polls, coupons, video channels, and more. Because we talk with a lot of companies about using our Facebook Analytics to track the success of their Facebook Apps, we are often asked for benchmarks about
I’m not sure that content creation falls into any categories that our blog readers care about, but as a marketer, creating content is one of those things that’s more art (read: “smoke and mirrors”) than science. Having properly lowered your expectations for this article, here’s a few tips for getting other people to write for
A European law concerning data privacy was voted through by the European Council on 24 November last year; it will be enforced across all 27 Euro states by April, 2011. Seven months on it is still causing debate and controversy amongst the online community. And more recently Europe’s privacy watchdog, The Article 29 Working Party,
Earlier this week, eMarketer forecasted “2010 will bring a return to double-digit online ad growth, with global spending set to reach $61.8 billion.” The online ad market will increase to nearly $100 billion by 2014. That’s amazing news for those who sell ad space. But is it the best way to spend your advertising dollars?