Sandra Elliott
Director, Education Services
July 14th, 2010
Topics: Digital Marketing, Services, Training, User Experience
Let’s say I’m a Webtrends analyst, and my marketing team comes to me asking for help on a new project that includes some campaigns, some SEO stuff, and partner referrals. They want to know what activity is giving them the best return. Okay, so I work with them to figure out what they need to
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Christian Howes
Former Head of Solutions Engineering EMEA, Webtrends
July 13th, 2010
Topics: About, Perspectives
We live through technology. Whether it be through our smartphones or augmented reality, we’re one step closer to becoming bionic beings. But how can data underpin this next generation of marketing techniques? “In 2009, more data will be generated by individuals than in the entire history of mankind,” says Andreas Weigend, former chief scientist at
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Sandra Elliott
Director, Education Services
July 12th, 2010
Topics: Digital Marketing, Services, Training
Another question I hear all the time in class: “How can I pull reports for specific product or business lines for my marketers?” And rather than the my stock non-answer of “it depends,” I have a very concrete answer: Shared bookmarks. That is, you can run searches or queries on the reports and bookmark the
Read moreNick Fedoroff
Interactive Designer
July 8th, 2010
Topics: User Experience
I’m a tiny little bit completely addicted to browsing the App Store on my iPhone, so I’ve seen enough app descriptions to know not only what makes a good description, but also what kind of description will make me more likely to download an app. I’ve also written a few app descriptions myself (for Webtrends, Dfib,
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Marko Muellner
Senior Director of Marketing
July 7th, 2010
Topics: Digital Marketing, Mobile, Mobile Measurement, Optimization, Partners, Perspectives, Social, User Experience
I fired a few questions at my friend Josh Rose, who’s an SVP/Creative Director for digital at Deutsch. I hoped he might provide an answer or two. But lo and behold, I received this brilliance. Enjoy! Webtrends: Where are the greatest opportunities for real creativity in digital marketing? Josh Rose: I believe that commercial art
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Thom Schoenborn
Former Editorial Director, Webtrends
July 6th, 2010
Topics: Digital Marketing, Optimization, Partners, Services, Social, User Experience
This is the 3rd installment of Justin Spohn‘s Iterative Marketing series. You might want to catch up on the first two: Part 1: The Ishtar Problem Part 2: Culture for Change Optimize the Middle For most of us working in marketing, our time is measured in increments of “campaigns” — discreet units of work with
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Marko Muellner
Senior Director of Marketing
July 2nd, 2010
Topics: Events, Partners, Social
Jascha, Justin and I went out to dinner last week with Shel Israel. Among the many deep insights we covered, one in particular stuck with me as I drove home. We all agreed that social is approaching “normalcy”, that regardless of enablement platform — Facebook, Twitter, YouTube. The fundamental truth is that all digital content
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