Christian Howes

Former Head of Solutions Engineering EMEA, Webtrends

We’re All Part Cyborg

July 13th, 2010

Topics: Company News, Trends

We live through technology. Whether it be through our smartphones or augmented reality, we’re one step closer to becoming bionic beings. But how can data underpin this next generation of marketing techniques? “In 2009, more data will be generated by individuals than in the entire history of mankind,” says Andreas Weigend, former chief scientist at

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Interactive Designer

3 Tips for an Awful Mobile App Description

July 8th, 2010

Topics: Optimization

I’m a tiny little bit completely addicted to browsing the App Store on my iPhone, so I’ve seen enough app descriptions to know not only what makes a good description, but also what kind of description will make me more likely to download an app. I’ve also written a few app descriptions myself (for Webtrends, Dfib,

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Marko Muellner

Senior Director of Marketing

The Future of Digital Creative with Deutsch Creative Director Josh Rose

July 7th, 2010

Topics: Clients & Partners, Measurement, Optimization, Trends

I fired a few questions at my friend Josh Rose, who’s an SVP/Creative Director for digital at Deutsch. I hoped he might provide an answer or two. But lo and behold, I received this brilliance. Enjoy! Webtrends: Where are the greatest opportunities for real creativity in digital marketing? Josh Rose: I believe that commercial art

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Thom Schoenborn

Former Editorial Director, Webtrends

Iterating in the Real World: Iterative Marketing, Part 3

July 6th, 2010

Topics: Clients & Partners, Measurement, Optimization

This is the 3rd installment of Justin Spohn‘s Iterative Marketing series. You might want to catch up on the first two: Part 1: The Ishtar Problem Part 2: Culture for Change Optimize the Middle For most of us working in marketing, our time is measured in increments of “campaigns” — discreet units of work with

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Marko Muellner

Senior Director of Marketing

Shel Israel and the Insanity of Social Media Content Management

July 2nd, 2010

Topics: Clients & Partners, Company News, Measurement

Jascha, Justin and I went out to dinner last week with Shel Israel. Among the many deep insights we covered, one in particular stuck with me as I drove home. We all agreed that social is approaching “normalcy”, that regardless of enablement platform — Facebook, Twitter, YouTube. The fundamental truth is that all digital content

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