Michele Warther


Former Director of Marketing + Community, Webtrends

AIS: Web Analytics Solutions Help Wireless Networks

November 30th, 2010

Topics: About, Analytics, Customer Stories

Overview Advance Info Service Plc. (AIS) is the leading wireless telecommunications network operator and the premier provider of mobile services in Thailand, with a customer base of more than 16 million subscribers. Their web sites (www.ais.co.th, www. gsmadvance.com, www.one-2-call.com, www.mobilelife.co.th, www.gsm1800.net, www.mfa.co.th) offer a wide array of useful information and self-service features, such as call

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Michele Warther


Former Director of Marketing + Community, Webtrends

Webtrends Discovers Route to Double Success Metrics for Kettle Foods’ “Passport to Flavor” Campaign

November 30th, 2010

Topics: Analytics, Customer Stories

Overview Kettle Foods began blazing their all-natural snack-making trail back in 1978, and they’ve been delighting customers with their distinctive potato chips (and other treats) ever since. In addition to making award-winning snacks, Kettle Foods is known for their dedication to sustainability and commitment to “chipping in” to the community with generous donations of time

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Bob Garcia


Product Marketing Director

5 Holiday Site Optimization Tips

November 30th, 2010

Topics: Digital Marketing, Site Optimization

Seasonal Optimization Tips Transcend the Holidays I was recently asked to compile a short list of site optimization tips to help marketers get a competitive edge during the holidays for a lead generation campaign. Although these tactics can boost short-term marketing performance (e.g. time sensitive discounts, targeting content to returning visitors, compelling offers, etc.), the

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Michele Warther


Former Director of Marketing + Community, Webtrends

STA Travel Creates a Targeted Online Experience with Webtrends Analytics

November 30th, 2010

Topics: Analytics, Buzz, Customer Stories

Overview STA Travel deployed Webtrends Analytics, to measure all aspects of the organization’s online presence, from static content on its web sites to buzz generated on other web sites or blogs, including social media sites such as Facebook or My Space. Challenges STA Travel had limited visibility into customer flow within its web sites. The

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Michele Warther


Former Director of Marketing + Community, Webtrends

UK Government Bank’s Investment in Webtrends Reaps Dividends

November 30th, 2010

Topics: Customer Stories

Overview Deployed as part of a web site re-launch, the Webtrends solution has helped NS&I understand changes in visitor behavior, as well as promote a broader range of its investment products online. Challenge NS&I wanted to promote customer investment in its less-established products without reducing customer interest in its premium bonds. Results Uncovered unique site

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Michele Warther


Former Director of Marketing + Community, Webtrends

Visit London Aims for Olympic Sales Levels by the End of 2012

November 30th, 2010

Topics: Analytics, Customer Stories

Business Overview Visit London, www.visitlondon.com, is the official visitor organisation for the U.K. capital. It promotes London as the world’s most exciting city by marketing to Londoners and domestic and overseas leisure and business visitors. Challenge Visit London had reached a plateau in its use of web analytics. They could view web visitor data at

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Michele Warther


Former Director of Marketing + Community, Webtrends

Nestle Optimizes its Web Sites Around the World

November 30th, 2010

Topics: Customer Stories, Optimize

Overview Nestlé, the world’s leading nutrition, health and wellness company, offers a wide range of news on food, diet and health and safety on its web sites to help its customers make informed dietary decisions. Challenge Nestlé lacked consistent, intelligent web analytics to learn more about their customers and determine how well its online resources

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