Every year Tourism Saskatchewan runs several promotions with giveaways to drive interest in visiting the province of Saskatchewan. This year, using their Facebook Fan Page, Tourism Sakatchewan launched the Win Big in Saskatchewan Trivia Challenge using Webtrends’ Trivia App.
The contest was promoted on Facebook and Twitter, and encouraged entrants to take a short, fun quiz to test their Saskatchewan knowledge. After receiving their quiz results, entrants were able to enter the contest and share their results with social media contacts who could also enter the contest.
Over a three week period The Win Big Trivia Challenge received nearly 10,000 engagements which was about half of total viewership. The 50% engagement rate drove thousands of contest entrees to the Tourism Saskatchewan site and one lucky winner received the grand prize, a new iPad.