This post is part of a series covering CES 2011. Read other posts here.
CES 2011 wrapped up on Saturday, leaving 140,000 industry insiders to scatter back across the globe with visions of tablets, smart phones and connected TVs dancing in their heads.
So who were the clear winners of CES 2011? At Webtrends,we pride ourselves in being the leader in mobile and social analytics, and we culled the cumulative buzz from across websites, social networks, blogs and boards from the duration of the show to find out.
CES Buzz Master: This buzz-leader spot was held by both Microsoft and Google at different times last week, but the hands down most buzzed about company at CES 2011 was Samsung, with 31,119. Amidst its biggest buzz drivers were Galaxy Tab tablets, a 4G smart phone for Verizon, LED and 3D HDTVs, and a flexible AMOLED display. Well played, Samsung.
Android v. Apple: Without an official presence at CES, Apple still manages to own a lot of the mindshare. But in 2011, we discovered that is was the Android platform that stole the majority of the show buzz, with a 3-point lead on Apple, attributable to the vast number of Android tablets and smart phones revealed last week. Telling of the year to come?
- Android 51.4%
- Apple 48.6%
The Smartest Phones: iPhone continues to be the benchmark smart phone, and it kept itself alive and relevant at CES with rampant rumors about Verizon’s impending carrier announcement. Android phones took a strong share of buzz at CES this year though, as well as Windows Phone 7, with a 10 percent share.
The year of the Tablet: Tablets were the most buzzed about product at CES, with more than 80 to be announced according to CES via PC Word. Who were the most buzzed about tablet manufacturers? While Apple’s iPad is still in the lead, it is facing tight buzz competition from the likes of Motorola, Microsoft, Google and Samsung.
Tablets Sentiment: Along with the buzz comes the sentiment of that buzz, and in tablets, the most buzz doesn’t necessarily correlate to the most positively buzzed. Vizio, with only 3.8% of buzz, led in positive sentiment with 66.6%, compared to buzz leaders Apple (60%), Motorola (59%) and Microsoft (54%).
The Year of Mobile: TVs for the last decade have dominated the presence at, and coverage coming out of, CES. This year, we have seen a shift in the landscape, with mobile taking the lead over TVs by almost 10 points. While connected and 3DTVs still had a majority show floor presence, the real darlings of CES 2011 were the plethora of smart phones and tablets that we’ll see come to market this year.
- Mobile: 54.8%
- TV: 45.23%
Celebrity Buzz: And now the fun part…Lady Gaga was the clear queen of CES, with 4.5X the buzz of any other celebrity attendee. In the final numbers, 50 Cent edged out Darth Vader for a second place win. Tron actress Olivia Wilde and Ludacris rounded out the top 5.