Want to be the Rock Star of the Week? Hard Rock International knows that the Facebook audience is incredibly engaged and that these metrics are increasing every month. Facebook allows them to connect and communicate with this engaged audience in a much more personal way.
This is why they turned to Webtrends Apps to develop a sweepstakes app to give away a Rock Star trip for two to Hard Rock Hotel Chicago for the grand opening of the new Angels & Kings bar, entry into private Black Cards show, and the chance to meet Pete Wentz. Fans upload a video of themselves to YouTube and complete the registration form on Facebook to be eligible. The video that receives the most “Likes” wins!
This allows Hard Rock International to reach and converse with those they know are interested in hearing from them and already have an affinity to and are engaged with their brand.
View more stories from our customers – they are all doing some really interesting things with marketing!