Stephanie Bridges


Former Senior Manager, Demand Gen, Webtrends

Awesome News about Salesforce.com and Radian6

March 31st, 2011

Topics: Partners, Perspectives

By now you have heard the news about the acquisition of Radian6 by Salesforce.com.  Many congrats to both of our partners on this exciting announcement! The folks here at Webtrends are REALLY jazzed about it too!  Why? Social media continues to play a large part in how organizations listen to and engage their customers and

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Peter Yared


Former VP/GM Social, Webtrends

Google: +1 on search links, -1 on ad clicks

March 31st, 2011

Topics: Perspectives, Search Engine Marketing

Google has finally unveiled its +1 social initiative, largely aimed at stemming Facebook’s ability to learn what links are relevant to others in a social graph. The Google +1 implementation, where people can recommend individual items within search results, is definitely a step in the right direction. However, it could also hurt Google’s revenue stream

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Bret Bernhoft


Former Marketing Intern, Webtrends

The Importance of Analytics in Online Media

March 30th, 2011

Topics: Perspectives

For Online Media Publishers (OMPs) the ability to track and report on the performance of your “content” is a key difference between yourselves and the more traditional outlets. Yet, one  of the persistent similarities between most OMPs’ and the traditional outlets is that revenue comes from either advertising or subscribers. This doesn’t change the fact

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Stephanie Bridges


Former Senior Manager, Demand Gen, Webtrends

Industry Brief: Online Banking

March 28th, 2011

Topics: Mobile, Mobile Measurement, Optimization, Social

This online banking brief is the second in a series of industry briefs that explain exactly how Webtrends meets the needs of different industries — especially as they move from traditional websites to the emerging world of mobile and social. If it sparks your interest, you can get the full brief for free using the

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Former Creative Director of Design Lab, Webtrends

The 2011 Webvisionary Awards: Calling All Agencies to Submit Work by April 15th

March 28th, 2011

Topics: About, Events, User Experience

For the past few years many of us at Webtrends have been involved in the biggest and best digital conference in Portland – WebVisions. Each year, in conjunction with the WebVisions Conference, the Webvisionary Awards celebrates the most imaginative, daring, and curious talent on the Web by awarding miniature robots to the best of the

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Bret Bernhoft


Former Marketing Intern, Webtrends

Excitement About the 2010 Census

March 25th, 2011

Topics: Perspectives

It was just over a year ago that I began hearing more and more about the US Census Bureau’s “Road Tour” which was intended to raise awareness about the 2010 Census. Making stops across the country, primarily on the East Coast, the US Census Bureau encouraged citizens to help create one of the most valuable

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