By now you have heard the news about the acquisition of Radian6 by Salesforce.com. Many congrats to both of our partners on this exciting announcement! The folks here at Webtrends are REALLY jazzed about it too! Why?
Social media continues to play a large part in how organizations listen to and engage their customers and it is growing and evolving every day. eMarketer estimates nearly 150 million Internet users will be active on social networks at least monthly this year, bringing the reach of such sites to 64% of the online population. By 2013, 164 million Americans will use social networks, or 67% of internet users. That’s alot of folks!
This acquisition makes both Webtrends Analytics and Webtrends Social Measurement even more compelling for organizations with integrations to both Radian6 and Salesforce.com. Check out the video below to learn how this integration helps smoothly tie in with sales and lead generation, customer support, and web analytics initiatives and measurement strategies.
We can’t wait to see what the future holds. What have you been fired up about recently? Let us know.