BlackBerry Analytics Now Available
Eric Rickson
March 28th, 2011
Topics: Digital Marketing, Mobile, Mobile Measurement
Last Fall we announced that RIM selected Webtrends to provide a free analytics service to BlackBerry app developers. We are excited to announce that BlackBerry Analytics powered by Webtrends is now available to the general public in open Beta.
Leveraging the Webtrends SDK, BlackBerry developers can easily integrate tracking into their applications to capture detailed information about how the application is used. The service provides deep insights into user engagement and loyalty, shows the content and media they find most compelling, and reveals opportunities to improve the application’s experience through new or refined features.
Analytics insights include:
- Overview metrics showing active users, new users, frequency of use, engagement in duration and depth of use, number of screens viewed, and conversions
- Detail in usage of screens, content, media, features, products, in-app search, and in-app ads
- User information including country and language, device characteristics, carrier, connection type and errors
You can sign up, download the SDK and get started in minutes!
Have apps on other platforms that you want to measure?
Webtrends provides analytics that support all mobile platforms. Interested in learning more, check out our mobile analytics product information or if you want to geek out with our SDKs visit our developer network (requires free registration.)














