Yesterday our pre-Royal Wedding Buzz infographic was picked up by Mashable with other mentions in USA Today, Chicago Sun Times, Geek Sugar and more. Today our Royal Wedding Social Media Snapshot, which highlighed what happened from Noon PST April 28 until 24 hours later, was covered by some of the same publications. This had me thinking
With the royal nuptials upon us, the socialsphere is buzzing about everything from the dresses (yes, plural), to wedding party and players, to the weather forecast. We took a look at buzz across social networks, blogs, microblogs and news media to see who was buzzing, from where, and what about. The findings may surprise you.
If you haven’t checked out Webtrends Apps lately, it’s time to circle back. We’ve continuously been enhancing our platform with new features like our recently release Ads Conversion Funnel and today we have expanded our Engagement Apps gallery (once again) with the addition of the Picture-in-Picture app. Picture-in-Picture is a very smart app that allows
The world has gone digital and we are now more connected than ever. Interactivity, access and control are the consumer expectations. They are inviting you into their world—their conversations—and reward you with their priceless influence. In response the “R” in ROI has come to mean more than dollars. It’s critical to broaden how we understand
I had the pleasure of being a panelist at the Power of eMarketing conference in San Francisco this week, hosted by the eMarketing Association. The panel was on a broad range of social media topics including measurement, metrics and behavioral targeting. As many of us who live and breathe social marketing everyday know, social is
Nobody knows games and gamers like GameSpot. Their love of games combined with their experience, innovation, and commitment makes them the standard for all things gaming. In order to create a venue for fans to engage with the new characters of Dragon Age 2, GameSpot turned to Webtrends to co-produce the Dragon Age II Character
Yesterday our new VP of Mobile, Mike Ricci spoke at Marketing Innovation & Discovery Summit held in Austin. This event, hosted by Quantum Digital, brings together agency super stars and executives from world-recognized brands. His session was on uncovering what’s fueling the mobile marketing explosion and help get attendee up to speed on some key