Bret Bernhoft
Former Marketing Intern, Webtrends

How to be Successful with Infographics

April 30th, 2011

Topics: Buzz, Social, Social Media Measurement

Yesterday our pre-Royal Wedding Buzz infographic was picked up by Mashable with other mentions in USA Today, Chicago Sun Times, Geek Sugar and more. Today our Royal Wedding Social Media Snapshot, which highlighed what happened from Noon PST April 28 until 24 hours later, was covered by some of the same publications. This had me thinking

Read more

Christian Howes
Former Head of Solutions Engineering EMEA, Webtrends

All Abuzz About The Royal Wedding

April 29th, 2011

Topics: Buzz, Social Media Measurement

With the royal nuptials upon us, the socialsphere is buzzing about everything from the dresses (yes, plural), to wedding party and players, to the weather forecast. We took a look at buzz across social networks, blogs, microblogs and news media to see who was buzzing, from where, and what about. The findings may surprise you.

Read more

Samantha Johnson
Marketing Manager

Webtrends Apps adds Picture-in-Picture

April 28th, 2011

Topics: About, Perspectives, Social/Apps

If you haven’t checked out Webtrends Apps lately, it’s time to circle back. We’ve continuously been enhancing our platform with new features like our recently release Ads Conversion Funnel and today we have expanded our Engagement Apps gallery (once again) with the addition of the Picture-in-Picture app. Picture-in-Picture is a very smart app that allows

Read more

Michele Warther
Former Director of Marketing + Community, Webtrends

The Strategic Imperative: Developing A Measurement Program

April 25th, 2011

Topics: Digital Marketing, Methodology, Partners

The world has gone digital and we are now more connected than ever. Interactivity, access and control are the consumer expectations.  They are inviting you into their world—their conversations—and reward you with their priceless influence.   In response the “R” in ROI has come to mean more than dollars. It’s critical to broaden how we understand

Read more

Jennifer Wilson
Former Senior Product Marketing Manager, Webtrends

Navigating Social Media Marketing

April 21st, 2011

Topics: Facebook, Methodology, Perspectives, Social

I had the pleasure of being a panelist at the Power of eMarketing conference in San Francisco this week, hosted by the eMarketing Association.  The panel was on a broad range of social media topics including measurement, metrics and behavioral targeting. As many of us who live and breathe social marketing everyday know, social is

Read more

Samantha Johnson
Marketing Manager

Customer Spotlight : Gamespot Dragon Age II

April 21st, 2011

Topics: Customer Stories, Social/Apps

Nobody knows games and gamers like GameSpot. Their love of games combined with their experience, innovation, and commitment makes them the standard for all things gaming. In order to create a venue for fans to engage with the new characters of Dragon Age 2, GameSpot turned to Webtrends to co-produce the Dragon Age II Character

Read more

Michele Warther
Former Director of Marketing + Community, Webtrends

A Look at the Marketing Innovation & Discovery Summit : What is Next Up for Mobile Marketers?

April 20th, 2011

Topics: About, Buzz, Events, Mobile, Mobile Measurement

Yesterday our new VP of Mobile, Mike Ricci spoke at Marketing Innovation & Discovery Summit held in Austin. This event, hosted by Quantum Digital, brings together agency super stars and executives from world-recognized brands. His session was on uncovering what’s fueling the mobile marketing explosion and help get attendee up to speed on some key

Read more