With the royal nuptials upon us, the socialsphere is buzzing about everything from the dresses (yes, plural), to wedding party and players, to the weather forecast. We took a look at buzz across social networks, blogs, microblogs and news media to see who was buzzing, from where, and what about. The findings may surprise you. See our infographic about wedding buzz in this Mashable article.
Royal Buzz Roads
Twitter is the dominant channel for wedding watchers. 71% of buzz, or 911K tweets, are coming from Twitter, compared to 16.9% from Facebook and 11.3% from blogs.
US Dominates Chatter
Turns out, the US may be longing for a regal tie. Online chatter surrounding the royal wedding is primarily flowing from the US. 65% of royal wedding buzz, more than 800K posts, is coming from the states. The crown countries pale by comparison, but do round out the top four: UK (20%), Canada (2.6%) and Australia (2.2%).
Charles and Di comparisons
While the media seem to be making extensive ties to the Charles and Di nuptials, from invitation to dress to vows, it is taking a much smaller focus in the social media world. Only 12 percent of the buzz is about Charles and Di, and the remainder of the buzz is focused on the current royal pair, Will and Kate.
A Dress Worthy of a Future Queen
There are a lot of opinions out there regarding which designer Kate should choose for her dress. The masses are rooting for Alexander McQueen(26.2) and Bruce Oldfield (20.7%) as the royal designers. Third place was a pretty solid tie between Issa (13.3), Libelula (13.2) and Victoria Beckham (13.1) with Jenny Packham entering the rumor mill in the past few hours. Good thing multiple dresses are rumored to make an appearance.
We’re going to chalk this one up to people preferring to chatter about positive events versus tragic ones. There has been more chatter about the royal wedding – 1.63M, than there was about the Egypt uprising (1.04M) and the Japan earthquake (1.61M).
All data was gathered using Webtrends Social Measurement & analysis conducted by Webtrends analysts.