An Open Letter From Alex Yoder to the Webtrends Community

June 24th, 2011

Topics: Company News

Alex YoderWebtrends Employees, Partners and Friends,

Earlier this week in New York, I had the honor of accepting a Stevie Award for Executive of the Year 2011 in Computer Software and the American Technology Award for best eCommerce Platform. In accepting these awards, I was clear that these successes were achieved by the entire Webtrends team, and wanted to take this opportunity to thank everyone for their incredible passion and hard work — and for making Webtrends what it is today and what it will be tomorrow.

Over the past year I’ve had many amazing opportunities to speak to a wide range of people about our company, our products and our partners and it’s been a real joy. I am regularly asked questions about how we continue to innovate in such a dynamic market and how we maintain such deep expertise in foundational insight and in emerging disciplines —  the answer to these questions is “our people”.

It’s a cliche, I know, but we’re different. Our enviable position in the market as the only pure-play focused solely on ensuring the digital marketing success of our customers allows us flexibility of vision and ultimate focus. Our accomplishments this year have been outstanding and as I shared from the podium in New York, these successes are just a foreshadowing of what’s to come.

With deep gratitude, thank you all,

Alex Yoder, CEO

Alex Yoder

About the Author


As chief executive officer, Alex Yoder is responsible for worldwide operations and the overall strategic vision of Webtrends. During his tenure at Webtrends, he has successfully worked to expand the brand and deliver business value to global enterprises. His time at Webtrends tops off more than 20 years of global business experience spanning leadership roles across sales, marketing and operations. Alex won a Stevie Award for Executive of the Year in Computer Software at the 2011 American Business Awards and was recognized by the Portland Business Journal as the 2010 CEO of the Year in Technology.

2 Responses to “An Open Letter From Alex Yoder to the Webtrends Community”

  1. Douglas Karr

    Congratulations Alex! Well deserved. I share with people a ton how incredible a company Webtrends is to work with. I truly appreciate your friendship and you’re a fantastic client. You took a chance on my company when many didn’t, I’m forever in debt!


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