Yeah, how can I see some cool viz, too?
Among the many nice things that appeared with Analytics 10, there are some great new visualizations for website profiles/spaces which pull together related data from several reports. Examples are the expanded site dashboard and the new page dashboard (see pictures below). New customers creating new website profiles/spaces or existing customers creating new profiles (with the updated site default report set) will see these visualizations automatically.
However, the underlying reports feeding these visualizations were not automatically added to existing profiles for the following reasons:
- we wanted to provide customers with the ability to make this decision on a profile-by-profile basis
- the content of some profiles with enormous volumes are carefully managed to ensure they continue to deliver reports on schedule
Further, we decided not to base the new viz on existing reports since customers’ profiles, being highly flexible and customizable, are not all guaranteed to have the same reports enabled. Therefore, in order to make a fresh start and ensure consistency, we based the visualizations on new reports.
So, for a customer to take advantage of the new visualizations in existing profiles, here are the steps you would need to follow per profile.
Site Dashboard *
To enable the new features in the Site Dashboard, below the key metrics trend chart, enable these reports, all of which are identifiable by the fact that they appear with “Report Pack = Site” as you are editing a profile:
- Geo: Countries
- Search Phrases
- Search Engines
- Traffic Sources
- Pages (also used by Page Dashboard)
- Pages: Exits
* Note that the Site Dashboard is actually an expansion of the current Insight Profile Dashboard. If you don’t add these additional reports, then your Site Dashboard will look like a nice evolution of the Insight Profile Dashboard.
Page Dashboard **
To enable the Page Dashboard features, enable these reports, all of which are identifiable by the fact that they appear with “Report Pack = Site” as you are editing a profile:
- Pages (also used by Site Space Dashboard)
- Pages: Next
- Traffic Sources: Entry Page
- Entry Pages: Countries
- Search Engines: Entry Pages
- Search Phrases: Entry Pages
** The Page Dashboard automatically includes real-time social metrics from Twitter, Facebook and bit.ly, as shown here.
Finally, the new Analytics 10 campaign “discovery” process is enhanced by, but does not absolutely require, these reports, all of which are identifiable by the fact that they appear with “Report Pack = Site” as you are editing a profile:
- Landing Page Discovery (this report is optional, and streamlines the Campaign Create process if the WT.mc_id parameter is in use)
- Conversion Page Discovery (this report is optional, and streamlines the Campaign Create process if either the WT.si_cs or WT.conv parameter is in use)
- Campaign IDs (this report is optional….it is not tied into the Campaign Create process)
UPDATED: Report Templates
You may need to take one more step to enable the added reports to be seen in Analytics 10. If your profile does not already have a report template which auto-populates all custom reports, then you should edit the profile and add the report template called “Website (Analytics 10)”, as shown.
Custom Report Allocations
To enable you to more easily take full advantage of these new dashboards, Webtrends has recently increased the custom report allocations available to On Demand enterprise accounts.