Former Director of Mobile Analytics, Webtrends

Great Looking Mobile Campaign – But Did it Work?

June 17th, 2011

Topics: Measurement

Over the last two days, at the Mobile Marketing Association Forum, I have seen some really cool case studies about the innovative and creative mobile campaigns agencies have launched for some of the biggest brands in the world. What was clearly missing was the focus on the programs’ effectiveness or performance against stated marketing objectives.

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Michele Warther


Former Director of Marketing + Community, Webtrends

New Mobile Marketing Committee Announced at MMA Forum New York

June 16th, 2011

Topics: Company News, Innovation, Measurement

Kicking off their 2-day MMA Forum in New York this morning, the Mobile Marketing Association (MMA) announced the formation of a Mobile Analytics & Measurement Committee in recognition of the growing importance mobile marketers have placed on measurement and analytics. This group has been chartered with the task of defining standards and measurement methodologies that

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Owner, iHEART Green Media

Facebook Marketing: More Takeaway Tips

June 16th, 2011

Topics: Company News, Measurement, Trends

As the nationwide four city series of half day conferences showcasing the latest trends in Facebook marketing comes to a close today in San Fransisco, the rigorous approach to the Facebook marketing remains. After attending the Chicago session earlier this week, I have compiled a robust list to assist you uncover the latest marketing mysteries. On

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Owner, iHEART Green Media

Facebook Marketing: Takeaway Tips to Help You Make Sense of the Madness

June 15th, 2011

Topics: Company News, Measurement, Optimization, Trends

Remember when the success of a campaign was measured by guesswork and magic?  Focus groups, human polls and 1-800 numbers were used to capture marketing data. As the digital era emerged, companies invested in their own web sites and did their best to capture, monitor and analyze the traffic. A large investment was placed into

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Michele Warther


Former Director of Marketing + Community, Webtrends

Who Won The Buzz Battle for E3?

June 13th, 2011

Topics: Trends

Was it Microsoft, which didn’t have any new hardware to show off but flaunted some highly anticipated games? Or maybe it was Sony grabbing the big buzz with its reveal of the PlayStation Vita. Or could it have been Nintendo with its groundbreaking Wii U? See the whole story here – originally published on Mashable.

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