This past Friday at the Mobile Marketing Association Forum I found myself still in need of caffeine after my morning coffee. Imagine my excitement to finally find the incredibly popular Coke machine at the event without a line! Why was it so popular? This particular vending machine offered a pretty unique feature – it doesn’t take
Facebook Marketing: “Are we there yet?” You could be one block away from your driveway or entertaining this question for the millionth time along a ten day roadtrip. “Are we there yet?” drives us all crazy no matter where we are going. Yet, we continue driving, onward, forward, closer to our destination. Today, as we examine
Over the last two days, at the Mobile Marketing Association Forum, I have seen some really cool case studies about the innovative and creative mobile campaigns agencies have launched for some of the biggest brands in the world. What was clearly missing was the focus on the programs’ effectiveness or performance against stated marketing objectives.
Kicking off their 2-day MMA Forum in New York this morning, the Mobile Marketing Association (MMA) announced the formation of a Mobile Analytics & Measurement Committee in recognition of the growing importance mobile marketers have placed on measurement and analytics. This group has been chartered with the task of defining standards and measurement methodologies that
As the nationwide four city series of half day conferences showcasing the latest trends in Facebook marketing comes to a close today in San Fransisco, the rigorous approach to the Facebook marketing remains. After attending the Chicago session earlier this week, I have compiled a robust list to assist you uncover the latest marketing mysteries. On
Remember when the success of a campaign was measured by guesswork and magic? Focus groups, human polls and 1-800 numbers were used to capture marketing data. As the digital era emerged, companies invested in their own web sites and did their best to capture, monitor and analyze the traffic. A large investment was placed into
2 Cities Down and 2 Cities To Go We’ve had great turnout in Atlanta and New York over the past week, looking forward to Chicago tomorrow and San Francisco on Thursday. Here’s what people have been saying so far: “Worth my time as a busy CEO, and I don’t say that about seminars very often.