Director, Social Products

Growing our Wings – Emerging as Webtrends Social

July 27th, 2011

Topics: About, Facebook, Social, Social/Apps

Behind the scenes of the products you know and love there’s a dedicated team of hard working social experts and engineers constantly creating and improving the Webtrends social offerings. Today, we’ve truly taken our social and Facebook marketing to the next level with the launch of Webtrends Social. Our new all-in-one suite for marketers puts

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Michele Warther


Former Director of Marketing + Community, Webtrends

Top Tips For Optimising Your Online Presence

July 22nd, 2011

Topics: Methodology, Optimize, Segmentation, Site Optimization, Testing

It can be fairly straightforward today to create an online presence for your company and this can even be done overnight (albeit in a simple manner), but what is more challenging to digital marketers is making the most of their online presence and using it to increase revenue and build brand awareness. Here are a

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Michele Warther


Former Director of Marketing + Community, Webtrends

What’s New in Mobile and Where You Can Talk to Our Mobile Experts

July 20th, 2011

Topics: Mobile, Mobile Measurement, Perspectives

Eric Rickson, our Director of Mobile Analytics, is speaking at OMMA Metrics tomorrow on Engaging the Mobile Experience: Effective Mobile Measurement Strategies. If you’re in the Bay Area please join us at the Marriott Union Square at 10:45 am. Last week Mike Ricci, our VP of Mobile, held a webinar with BrightTALK called Can’t Measure

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Michele Warther


Former Director of Marketing + Community, Webtrends

Ask Yourself: Is the World Simple or Complicated?

July 20th, 2011

Topics: About, Analytics, Perspectives

The new age of digital marketing is messier than anyone might ever admit. New channels, technologies and connection points pop up daily, not to mention our culture’s reaction them. (Remember when MySpace was REALLY cool?) And as your digital team sprints to keep up, the question becomes, how do you plan for the unpredictability and

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