Growing our Wings – Emerging as Webtrends Social
| Justin Kistner
Behind the scenes of the products you know and love there’s a dedicated team of hard working social experts and engineers constantly creating and improving the Webtrends social offerings.
Today, we’ve truly taken our social and Facebook marketing to the next level with the launch of Webtrends Social. Our new all-in-one suite for marketers puts you firmly behind the controls of integrated social marketing.
How does Webtrends Social help
Webtrends Social makes it easier to focus on the fun parts of the job. Here are some of the areas Webtrends Social helps with:
- Social Command Center – Webtrends Social pulls together the core duties of a social marketer: a campaign app builder, publishing, moderation, and analytics.
- Do it Yourself Campaigns – Most social marketers are strapped for cash. They can pay for a few premium campaigns a year, but need the ability to make their own campaigns in between. No one makes that simpler than Webtrends Social. Building apps doesn’t require HTML and CSS skills. Want to set up campaign tracking? Push buttons, not JavaScript with Webtrends Social.
- Wall Control – Simplify the job of managing your Facebook wall using our keyword moderation rules and team collaboration workflow. Keyword rules can auto-delete, notify, or flag posts that have keywords you define in them. Assign posts to other members of your team for follow up or just for their reference.
- Report Like a Geek – Most social marketers don’t like pulling together multiple data sources in Excel to report on performance. Webtrends Social takes about 20 years of our measurement experience and bakes it into every app. We are also one of a handful of companies with access to Facebook’s Ad API, which we combine with our data plus Facebook’s Insights data on your fan page so you can report like a geek. Even if you’re not one
Wall Management
The hottest new feature of Webtrends Social is the Facebook Wall Management capabilities. Wall Management allows you to schedule posts for publishing, use keyword filters to auto delete posts or assign for review, manually moderate the wall and assign posts to other teams members to follow up, maintain a history of all wall management activity (which is a must-have for regulated industries) and post updates in real-time to your Wall(s) – yes Walls. If you are the administrator of more then one Facebook page you can now pull all those customer touch points into one dashboard where they can be thoroughly moderated and managed.
Page Dashboards
Building on top of the best-in-class app and campaign analytics, Webtrends Page Dashboards now pull in your Facebook Insights data from their API giving you a central location to monitor all your key metrics.
Apps
The Apps are still with us and we continue to expand our library, but now they’re part of something bigger. Our Apps platform has gotten even easier to use with short cuts and design focused, fully customizable drag and drop interface. If you haven’t seen it lately, you should check out how far it has come!
Campaigns
Leveraging invite-only access we have to the Facebook Ads API, we made it simple to set up campaign funnels with a few clicks allowing you to track conversion and actions within the Facebook environment.
Webtrends Social brings together all of the functionality a social marketer needs in a single suite that is designed to be truly self-service.
Get a free account to see for yourself
Webtrends Social is truly a Social Media Command Center and Starter accounts are free so there is nothing standing between you and a stream-lined effort for your social channel. Want to learn more? Join myself and Jared Roy August 9th for a live webcast to give you a more in depth walk through of the platform and best practices. Register here >>.