Michele Warther


Former Director of Marketing + Community, Webtrends

Merging Offline and Online Worlds

July 18th, 2011

Topics: About, Optimize, Perspectives, Segmentation, Site Optimization

From shelf psychology to the trick of triangular balance, optimising retail floor space to increase spend in the offline world is nothing new. But are organisations taking their robustly tested merchandising tricks from the shop floor and tailoring them to the online retail world, which is expected to grow to a staggering £50bn in 2011

Read more

Peter Yared


Former VP/GM Social, Webtrends

Why Microsoft’s Office 365 will clobber Google Apps

July 18th, 2011

Topics: Perspectives, Social/Apps

Yes, Microsoft is a slow, lumbering giant. It has been working on cloud for years, with numerous iterations, that took so long cloud proponent Ray Ozzie got fed up and left. Microsoft had to work through cannibalizing reseller arrangements, reconciling how to reach consumers versus businesses and a host of other issues. With Office 365, Microsoft

Read more


Director, Social Products

Would a Facebook Buy Button Be Successful? I Think So.

July 15th, 2011

Topics: Facebook, Social

[This article was originally published on Social Fresh.com - Ed] Facebook wants to extend its services into every corner of the open web. Since the launch of the like button, they have been doing just that. Their most recent addition was the Send button, which makes it easy to send private messages to individuals or

Read more


Former Senior Product Marketing Manager, Webtrends

Why Aren’t Companies Testing Their Offer Mix?

July 14th, 2011

Topics: Landing Page Marketing, Optimization, Optimize, Site Optimization, Testing

Virtually every day we hear about companies getting great results from testing.  Webtrends has plenty of customers gaining significant lift from their testing efforts.  Ironically enough, many are only scratching the surface.  Really?  Unfortunately, most of the testing that goes on today is tactical, as opposed to strategic. For instance, most companies today are testing

Read more

Peter Yared


Former VP/GM Social, Webtrends

Google+ could make Twitter the next Myspace

July 13th, 2011

Topics: Buzz, Perspectives

There are numerous comparisons between Google’s new Google+ social offering and Facebook, but most of them miss the mark. Google knows the social train has left the station and there is a very slim chance of catching up with Facebook’s 750 million active users. However, Twitter’s position as a broadcast platform for 21 million active

Read more