Bret Bernhoft
Former Marketing Intern, Webtrends
July 19th, 2011
Topics: Analytics, Innovations, Perspectives
As part of the initial research I conducted for this article I made stops at Wikipedia, Google and Twitter. I used the same search term on each platform and was able to find some valuable information, but this took quite a bit of time. Wikipedia and Twitter didn’t have much information at all and it
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Michele Warther
Former Director of Marketing + Community, Webtrends
July 18th, 2011
Topics: About, Optimize, Perspectives, Segmentation, Site Optimization
From shelf psychology to the trick of triangular balance, optimising retail floor space to increase spend in the offline world is nothing new. But are organisations taking their robustly tested merchandising tricks from the shop floor and tailoring them to the online retail world, which is expected to grow to a staggering £50bn in 2011
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Peter Yared
Former VP/GM Social, Webtrends
July 18th, 2011
Topics: Perspectives, Social/Apps
Yes, Microsoft is a slow, lumbering giant. It has been working on cloud for years, with numerous iterations, that took so long cloud proponent Ray Ozzie got fed up and left. Microsoft had to work through cannibalizing reseller arrangements, reconciling how to reach consumers versus businesses and a host of other issues. With Office 365, Microsoft
Read moreJustin Kistner
Director, Social Products
July 15th, 2011
[This article was originally published on Social Fresh.com - Ed] Facebook wants to extend its services into every corner of the open web. Since the launch of the like button, they have been doing just that. Their most recent addition was the Send button, which makes it easy to send private messages to individuals or
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Becky Leung
Ads Product Specialist
July 14th, 2011
Topics: Perspectives, Social
In the past few weeks, news about Google+ has been dominating both my Twitter and Facebook newsfeed. I’m an early adopter for all things social, so I was eager to experiment with another platform that could potentially replace or complement Facebook. Don’t get me wrong – I have been loyal to Facebook for the past
Read moreJennifer Wilson
Former Senior Product Marketing Manager, Webtrends
July 14th, 2011
Topics: Landing Page Marketing, Optimization, Optimize, Site Optimization, Testing
Virtually every day we hear about companies getting great results from testing. Webtrends has plenty of customers gaining significant lift from their testing efforts. Ironically enough, many are only scratching the surface. Really? Unfortunately, most of the testing that goes on today is tactical, as opposed to strategic. For instance, most companies today are testing
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Peter Yared
Former VP/GM Social, Webtrends
July 13th, 2011
Topics: Buzz, Perspectives
There are numerous comparisons between Google’s new Google+ social offering and Facebook, but most of them miss the mark. Google knows the social train has left the station and there is a very slim chance of catching up with Facebook’s 750 million active users. However, Twitter’s position as a broadcast platform for 21 million active
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