Bret Bernhoft


Former Marketing Intern, Webtrends

What Does Unified Analytics Mean To You?

July 19th, 2011

Topics: Innovation, Measurement, Trends

As part of the initial research I conducted for this article I made stops at Wikipedia, Google and Twitter. I used the same search term on each platform and was able to find some valuable information, but this took quite a bit of time. Wikipedia and Twitter didn’t have much information at all and it

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Michele Warther


Former Director of Marketing + Community, Webtrends

Merging Offline and Online Worlds

July 18th, 2011

Topics: Company News, Optimization, Trends

From shelf psychology to the trick of triangular balance, optimising retail floor space to increase spend in the offline world is nothing new. But are organisations taking their robustly tested merchandising tricks from the shop floor and tailoring them to the online retail world, which is expected to grow to a staggering £50bn in 2011

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Peter Yared


Former VP/GM Social, Webtrends

Why Microsoft’s Office 365 will clobber Google Apps

July 18th, 2011

Topics: Optimization, Trends

Yes, Microsoft is a slow, lumbering giant. It has been working on cloud for years, with numerous iterations, that took so long cloud proponent Ray Ozzie got fed up and left. Microsoft had to work through cannibalizing reseller arrangements, reconciling how to reach consumers versus businesses and a host of other issues. With Office 365, Microsoft

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Former Senior Product Marketing Manager, Webtrends

Why Aren’t Companies Testing Their Offer Mix?

July 14th, 2011

Topics: Optimization

Virtually every day we hear about companies getting great results from testing.  Webtrends has plenty of customers gaining significant lift from their testing efforts.  Ironically enough, many are only scratching the surface.  Really?  Unfortunately, most of the testing that goes on today is tactical, as opposed to strategic. For instance, most companies today are testing

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Peter Yared


Former VP/GM Social, Webtrends

Google+ could make Twitter the next Myspace

July 13th, 2011

Topics: Trends

There are numerous comparisons between Google’s new Google+ social offering and Facebook, but most of them miss the mark. Google knows the social train has left the station and there is a very slim chance of catching up with Facebook’s 750 million active users. However, Twitter’s position as a broadcast platform for 21 million active

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