Neelesh Raheja


VP Consulting Services, GNet Group

The Webtrends and Microsoft alliance for SharePoint provides a game-changing platform

July 11th, 2011

Topics: Analytics, Digital Marketing, Partners

If you have not already heard, Microsoft named Webtrends a Preferred Analytics Solution for Microsoft SharePoint 2010 today. Why is this important for CMOs/Digital Marketers and the CIO? 3 reasons: 1. Ubiquitous, enterprise-wide deployment creates challenges: As one of the fastest growing products ever released by Microsoft, SharePoint has become synonymous with the word Intranet. All

Read more

Bret Bernhoft


Former Marketing Intern, Webtrends

Twitter Acquires BackType

July 8th, 2011

Topics: Perspectives, Social Media Measurement

With Twitter’s recent acquisition of BackType, it appears as if the micro-blogging platform is dressing up its in-house Analytics offerings to address the need for monetization. With the ability to aggregate and analyze the mass of comments and tweets surrounding a URL from around the Internet, Twitter will be able to demonstrate the value of

Read more