Neelesh Raheja

VP Consulting Services, GNet Group

The Webtrends and Microsoft alliance for SharePoint provides a game-changing platform

July 11th, 2011

Topics: Clients & Partners, Measurement

If you have not already heard, Microsoft named Webtrends a Preferred Analytics Solution for Microsoft SharePoint 2010 today. Why is this important for CMOs/Digital Marketers and the CIO? 3 reasons: 1. Ubiquitous, enterprise-wide deployment creates challenges: As one of the fastest growing products ever released by Microsoft, SharePoint has become synonymous with the word Intranet. All

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Bret Bernhoft

Former Marketing Intern, Webtrends

Twitter Acquires BackType

July 8th, 2011

Topics: Measurement, Trends

With Twitter’s recent acquisition of BackType, it appears as if the micro-blogging platform is dressing up its in-house Analytics offerings to address the need for monetization. With the ability to aggregate and analyze the mass of comments and tweets surrounding a URL from around the Internet, Twitter will be able to demonstrate the value of

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