John Boyle
Digital Marketing / Optimization Consultant
August 26th, 2011
Topics: Perspectives
I just discovered a new dating startup called Cheek’d. You order cards from them with quirky come-on lines and instructions to go to Cheekd.com to enter a unique code which will bring up the dating profile of the person who gave it to you. With funny lines such as “Don’t overthink this” and “I just
Read moreJennifer Wilson
Former Senior Product Marketing Manager, Webtrends
August 24th, 2011
Topics: Segmentation, Segments, Site Optimization
Every day I feel act like a detective. Not looking for a suspect in a crime, but rather information to explain what a business is doing. I speak with businesses every day about segmentation and targeting – uncovering what they are doing today and what they aspire to do, as well as gently suggesting what they
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Michele Warther
Former Director of Marketing + Community, Webtrends
August 23rd, 2011
Topics: Customer Stories, Social/Apps
This customer spotlight is on National Grid – UK’s biggest utility company is also the second largest in the US. More than six million people in the Northeast get their power from National Grid, making it one of the world’s largest shareholder-owned utilities. With electricity and gas rates highly regulated, National Grid is always looking
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Peter Yared
Former VP/GM Social, Webtrends
August 22nd, 2011
Topics: About, Perspectives
HP has had to face tough realities this week. Fortunately, there is a way for it to survive: Embrace the inevitable trend favoring “vertical” companies. In the first part of the 2000s, IBM and HP went in two vastly different directions: HP acquired Compaq to bolster a horizontally-integrated PC business, while IBM sold its PC
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Peter Yared
Former VP/GM Social, Webtrends
August 17th, 2011
Topics: Mobile, Mobile Measurement, Perspectives
While it comes as a big surprise that Google is buying Motorola Mobility, it is just as surprising that Apple launched a cloud service that will eventually fully compete with Google’s services and Microsoft essentially turned Nokia into its own private Foxconn and will compete with Apple’s devices. All of these moves actually fit economic
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Michele Warther
Former Director of Marketing + Community, Webtrends
August 15th, 2011
Topics: Events, Mobile, Mobile Measurement, Perspectives
Mike Ricci our VP of Mobile is at the Mobile Insider’s Summit in beautiful Lake Tahoe this week. Here’s what else Mike had to say from the conference floor: View “#mpmis and more on mobile” on Storify
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Mike Ricci
VP – Digital/Solutions Marketing
August 15th, 2011
Topics: Mobile, Mobile Measurement, Perspectives
That measuring marketing success – particularly mobile marketing – is a challenge isn’t exactly headline news. However, a recent King Fish Media study published by eMarketer revealed that 63 percent of mobile marketers are either not even trying to measure return on investment on mobile campaigns, or worse, don’t know. This came as a bit
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