Hope Frank


CMO

Why Enterprise Marketers Should be Wary of Google Analytics

September 30th, 2011

Topics: About, Optimization, Perspectives, Search Engine Marketing

You might have heard about Google’s new enterprise analytics offering (just check Google search – LOL). As always, we’re delighted to see new developments within the industry, but we also believe it’s important to understand the details that marketers must consider when choosing a measurement and optimization partner. While Google expanding its analytics offering may,

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John Boyle


Digital Marketing / Optimization Consultant

Google Knows How to Increase Clicks

September 29th, 2011

Topics: Digital Marketing, Landing Page Marketing, Optimization

Google’s social network Google+ started strong but traffic quickly flattened out. So how does one of the most powerful tech companies expose its struggling social network to more users in an effort to increase traffic and engagement? A complicated algorithm built by talented people with PhDs? An expensive acquisition? A boatload of $$? Nope. A

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Ryan Tan


Optimization Analyst

Security logos and privacy policies can improve conversion rates

September 28th, 2011

Topics: Digital Marketing, Optimize, Site Optimization

Through our work with commerce customers, we’ve uncovered some interesting and consistent data that results in improved conversion rates.   Forms in both purchase and registration funnels requesting personal information such as email addresses, telephone numbers, and credit card information, typically add a significant level of friction and even anxiety for users.  This is typically the

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Marko Muellner


Senior Director of Marketing

We Are All Weird

September 26th, 2011

Topics: Perspectives

It’s true, for most of us, but it’s also the name of Seth Godin’s new book/manifesto. It’s a quick read and while I found it interesting, I also found it repetitive and lacking real actionable examples. Oh well, here’s what I took away. So “mass” is dying for marketers, those that are applying “mass” methods in the

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Christian Howes


Former Head of Solutions Engineering EMEA, Webtrends

Toyota Fuels Frankfurt Motor Show Buzz (infographic)

September 26th, 2011

Topics: Buzz, Events, Social, Social Media Measurement

Twitter highlights the winners from the 64th International Motor Show The 64th Frankfurt Motor Show revved up this week with an average of 75 production cars revealed, as well as more than a dozen concepts from just about every car manufacturer.  As motor heads from around the world descended on the event to see the

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Director, Social Products

The 2011 f8 Gave Marketers MUCH to Celebrate

September 23rd, 2011

Topics: Events, Social

Yesterday’s news from F8 was some of the most exciting announcements to come from Facebook in years. I live tweeted the event and have compiled those tweets at the bottom of this post, which contains some tidbits not covered in this summary. There are numerous posts that covered what was announced, so I wanted to

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Former Senior Product Marketing Manager, Webtrends

Maturing Your Optimization Efforts

September 20th, 2011

Topics: Digital Marketing, Optimization, Optimize, Site Optimization, Testing

So, you’ve started doing some testing on your website and you’re wondering what’s next.  Or perhaps you’re just making a foray into testing but you don’t know how to get started.  These are very common scenarios for the marketing and optimization folks we work with on a daily basis.  Leveraging our experience with customers, Webtrends has

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