Genius in the Age of Enlightenment Panel at #PivotCon

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I recently led a session at #PivotCon 2011 in NYC – the marketing conference unlike any other in that it’s singularly focused on the Rise of the Social Consumer and how brands in the know are connecting with those consumers.

photo by Nina Tekwani

I (@hopefrank) was joined on stage by the CMO of Zinio, Jenniey Mullen (@empg); the CMO of The Grammy Awards, Evan Greene (@hopeandchange); and rising-star fashion designer Raul Penaranda (@PenarandaWorld) .  The theme of our session, presented Monday morning, 10/17/11, was ‘Walking the Walk of Social.’ A lot of organizations talk about it, but these leaders shared tips on mastering the true art of engagement and measurement.  And later that afternoon, I was awarded the VivMag-nificent Woman Award for Digital Visionary by @zinio and @VivMag!

Read more about The Grammy Awards’ social strategy in The Next Web’s coverage of the session.
Read more about Hope Frank and the VivMag-nificent Woman Award here.

Below is the Twitter stream from the panel.

“ Up now #pivotcon “Genius in Age of Enlightment” w/ @HopeFrank @hopeandchange @Webtrends, Jeanniey Mullen, Raul Penaranda cc @TheCMOCLub
MargaretMolloy
October 17, 2011
“ LIVE #PivotCon Blog-> http://t.co/9eivui25 Now: @HopeFrank @Webtrends: Genius in Age of Enlightenment #SocialWeek
vitrue
October 17, 2011
“ Fans make artists celebrate, that approach drove campaign around fans. @hopeandchange w/ @HopeFrank #pivotcon
MargaretMolloy
October 17, 2011
“ Digital is deeply integrated to everything we do at Grammys @hopeandchange w/ @HopeFrank #pivotcon
MargaretMolloy
October 17, 2011
“ @PivotCon continues to impress “This is the era of Discoverability and Community” Evan Greene, CMO of Grammy Awards #PivotCon
WendySLea
October 17, 2011
“ We found a way to become more relevant and credible – Evan Greene (CMO of The Recording Academy @TheGRAMMYs) #pivotcon
WriterChanelle
October 17, 2011
“ Raul talking about his connection with @zinio | Style and substance today w/ @HopeFrank and panel #pivotcon @Webtrends
remyathomas
October 17, 2011
“ Social Fashion! RT @MargaretMolloy: Like this term “digitorial” to dub innovation of online mag @Zinio w/ @HopeFrank panel #pivotcon
remyathomas
October 17, 2011
“ Clever IRL + online RT @andreagarcia07: Raul Peñarada Fashion Show at #pivotcon!! @HopeFrank
MargaretMolloy
October 17, 2011
“ Key Summary by @HopeFrank: It is the quality of creative that should speak, not the tools. #pivotcon @Webtrends #social
MargaretMolloy
October 17, 2011
“ Agreed RT @pivotcon: Best of both worlds @themaria: Fashion show or social media conference? Why choose? Have both #pivotcon @HopeFrank
MargaretMolloy
October 17, 2011
“ RT @ConsultaConJCB Introducng @PeñarandaWorld designs to crowd like #pivotcon 4 Genius & Age of Enlightment was true to its name. @hopefrank
Webtrends
October 17, 2011
“ HAUTELIGHT OF THE DAY: Jeanniey Mullen & Raul Penaranda gave us insight into the power of “digitorials” at #PivotCon Day 1 @zinio @vivmag
ahresihm
October 17, 2011
“ RT @MargaretMolloy: The Grammy Awards” CMO details social strategy #Pivotcon http://t.co/Q3wB2jTt @HopeFrank @hopeandchange @Webtrends @tnwsocialmedia
andreagarcia07
October 17, 2011
“ RT @remyathomas Congrats to @HopeFrank from @Webtrends on Digital Visionary award by @VIVmag today at #pivotcon http://t.co/pnGn1GMj
Webtrends
October 17, 2011
“ All-digital lux magazine 4 women – @vivmag awards @HopeFrank CMO of Web Trends for winning the ‘Magnificent Woman Program Award’ #pivotcon
brussell6
October 17, 2011