Social Playbook: Maximizing Return on Your Digital Investment

Determining how to manage your brand in the social sphere can be a daunting prospect, especially with Facebook. Facebook is big (huge!) not only in its capabilities, but in the opportunities it can offer your business when done correctly.

So how do you do it right?  How do you create a plan for performance social marketing that not only has measurable ROI but also is engaging enough to be effective?

I say, start with what you want to accomplish. Like all the other digital channels, it’s possible to optimize your Facebook marketing, but you have to optimize against a goal.

Are you looking to drive traffic? Grow sales? Establish yourself as a thought leader? Create brand awareness? Nurture fans? Yes – nurture, like any other nurture campaign.

Decide on your goals first and then you can attack the space with smarter strategies and tactics that breed measurable results.

Once you’ve set goals, where do you start? With Facebook being such a hot topic, there’s a lot of different resources for a lot of different elements of the Facebook landscape, but it seems to me that no one has ever stepped up to provide a one stop shop for end-to-end Facebook marketing lifecycle.

Good news, the second installment in the latest series from Webtrends is focused on performance marketing and ROI. I give you, The Social Media Marketing Playbook for Maximizing Returns on Facebook.

In this new guide you’ll learn:

• The do’s and don’ts of wall posts and why some effectively create fan engagement and others get filtered out by Facebook’s EdgeRank algorithm.
• How the Custom Tabs feature can create a fully branded fan experience by keeping landing pages within the context of Facebook.
• Why Ads for Fans and sponsored stories gain the highest conversion rates.

To learn more about our products and solutions or about how our digital marketing experts can help guide, design or implement strategies that vastly improve your digital marketing efforts, visit Webtrends.com.