Hope Frank
CMO
February 29th, 2012
Topics: Digital Marketing, Events, Facebook, Featured, Social
Our CMO Hope Frank is at Facebook’s first marketing conference, fMC, in New York City today – here is a recap of the presentations so far:
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Ellen Seebold
Social Media Marketing, Webtrends
February 27th, 2012
Topics: CMO, Events, Featured, Perspectives
Top Chief Marketing Officers continue to generate brilliant, innovative, often magical ideas. What is their secret? What do they do to create a seemingly constant outpouring of ingenious ideas that perpetuate continual success? Bay Area CMO’s discuss at recent CMO Club dinner in San Francisco.
Read moreDavid Stewart
Creative Director, Design Lab
February 26th, 2012
Topics: Buzz, Events, Featured, Social Media Measurement
We collected, analyzed and visualized more than 1M tweets on all of the biggies for the Oscars, like Best Picture, Best Actor, Best Actress, Best Director, and here’s what we found…
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Becky Leung
Ads Product Specialist
February 22nd, 2012
Topics: Buzz, Perspectives, Social, Uncategorized
Brands are using Pinterest to connect with customers. Companies are leveraging Pinterest to humanize their brand, collect and share relevant resources, promote products, and drive traffic to websites. But will it work?
Read moreDavid Stewart
Creative Director, Design Lab
February 12th, 2012
Topics: Buzz, Digital Marketing, Innovations
In 2011, the “infographic” went mainstream. Big time. Take a hot topic, insert data,visualize in graphic form to explain aforementioned topic and, voila, infographic. Infographics have varied widely in terms of topic, tone and, unfortunately, quality. They’ve ranged from the mundane (Fashion Week Payscales) to the sublime (McCandless’s Billion Dollar Gram). David McCandless, Nick Felton, and sites
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Alex Yoder
CEO
February 12th, 2012
Topics: About, Digital Marketing, Featured, Perspectives
Today’s world is all about data, and lots of it. We create data with almost everything we do – clicks, queries, purchases, tweets and Likes. The data adds up, and it’s golden if you know how to make sense of and act on it. It’s game-changing Moneyball data, there for the taking.
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Mike Ricci
VP – Digital/Solutions Marketing
February 8th, 2012
Topics: Analytics, Mobile, Mobile Measurement, Perspectives
Why it’s important to measure mobile – what works and what doesn’t, what the customer likes and doesn’t, and what delivers ROI and what doesn’t.
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