Big Data, Remarkable ROI

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Today’s world is all about data, and lots of it. We create data with almost everything we do – clicks, queries, purchases, tweets and Likes. The data adds up, and it’s golden if you know how to make sense of and act on it. It’s game-changing Moneyball data, there for the taking.

Google built its empire on big data, first by increasing search accuracy and then through ad relevance. iPhone’s Siri is getting better all the time thanks to big data, as it fine-tunes answers to requests constantly.

And it’s good for business.

“Adopting ‘data-driven decision making’ achieved productivity gains that were 5 percent to 6 percent higher than other factors could explain,” the New York Times claimed this past Sunday, citing an MIT/Sloan School of Management study.

The problem is that big data by itself is overwhelming to the point of uselessness. Without some way of discerning patterns in the data – the right patterns – it’s just numbers. It takes industry-specific expertise to see those patterns (or create the algorithms to understand them) in a way that can be easily digested and understood.

Webtrends has been on the cutting edge of digital and mobile analytics for years. Created with an expert marketing and media perspective, our software processes over 13 billion transactions a day, learning and adjusting in real-time, delivering remarkable ROI.

We are committed to keeping our edge here, and improving on it.

That’s why we’re hiring in a big way this year. We’re putting more than $7 million toward hiring software engineers with expertise in very large-scale, real-time data collection and processing. We’re working on growth across our entire portfolio, including streaming/realtime data (like Kafka / Storm), Big Data (Hadoop / Cassandra) and core software developers in our Analytics, Optimization, Data Mining and Predictive Systems teams.

There will be no shift away from the focus on data any time soon, and we plan to continue being at the forefront of it, innovating and delivering insights that no one else can.

For additional information about the specific positions for which Webtrends is hiring please visit: http://webtrends.com/about-us/careers/.