How To Deliver The Most Relevant Digital Experience To Your Audience
Ellen Seebold
March 14th, 2012
Topics: Digital Marketing, Events, Landing Page Marketing, Marketing Optimization, Optimization, Optimize, Segmentation, Segments, Site Optimization, Testing
On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences. Below are summary tweets from the webinar:
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Share“Starting now: Deliver the most relevant experiences 2 your targets w/@ericpeterson, @earl_steve, @webtrends brighttalk.com/webcast/667… #relevance
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Share“First presenter: @ericpeterson, Senior Partner and Founder http :webanalyticsdemystified.com #relevance
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Share“online marketing is hard and the competition never stops! Now the Splinternet makes is worse – so many touchpoints + newmedia #relevance
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Share“7 out of every 10 ad dollars are spent w/ #Facebook #relevance
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Share“Marketers need to be able to communicate relevant messages at the right time to the right audience #relevance
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Share“Don’t overthink the Internet! make the simplest assumptions, that generate revenue, and that generate operational savings #relevance
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Share“73% of brands increased their digital marketing conversion through testing and relevant content to their audience @webtrends #relevance
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Share“Put your data to work – your analysts can help design more relvant experiences, techonology powers the process #relevance
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Share“Invest in PEOPLE to do your analysis – your analytical resoures are the single most important investment you will make #relevance
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Share“Process is the glue – wo/ attention to process you’ll end up w/piles of reports that create little value #relevance
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Share“Techonology is enabler, it powers process to create more relevant experiences. testing/targeting, optimization platforms powerful #relevance
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Share“Analytically-informed marketing = balances your native knowledge of your customer w/solid analysis of data #relevance
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Share“$10M in additional revenue through creating relevant experiences @webtrends @erictpeterson #relevance
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Share“5 steps 2 improve relevance: EVALUATE enivronment, FIX ur foundation, SET expectations, GET in2 testing/optimize, SHARE successes #relevance
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Share“Thanks @ericpeterson! Next up: @earl_steve @webtrends, Director Product Mrkting #relevance
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Share“Relevance is about understanding digital behaviors of your customers across web, social and mobile channels #relevance @webtrends
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Share“http://Arts.com increased number of mobile app downloads +260% Huggies increased increase member sign-in rates by 17%
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Share“Motorcycle Superstore increased incremental e-mail marketing revenue by 24% and conversion rate for abandoned cart by 4.5% #relevance
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Share“Enablers to delivering relevance – 1)multi-channel (social, mobile, web) 2)real time 3)visitor-centric 4) OPEN #relevance
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Share“start w/ biz goals, understand your measurement strategy, and know who your customer is @earl_steve #relevance
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Share“Q: what’s 1st step to creating relevant exps? Understand where ur poised well + where there are opps 4 improvement @erictpeterson #relevance
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Share“what’s biggest mistake co’s make? trying to boil the ocaen (don’t invest in ppl, have no plan, assume tech will solve all probs #relevance
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Share“Thank you, @ericpeterson, @earl_steve, @webtrends #relevance
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The On Demand recording of the entire webinar can be found here . For more information about how you can deliver more relevant digital experiences to your targets and customers, please visit http://webtrends.com. Contact us at @Webtrends or call 503.553.2391. In addition, you can reach Steve Earl directly at @Earl_Steve or Steve.Earl@Webtrends.com.
