A carpenter wouldn’t get very far if he didn’t have the right tools in his toolbox. Imagine trying to build a house without a hammer? This same concept applies to marketers. Do you find yourself at times overwhelmed by all the moving pieces of trying to build a personalized marketing framework?

As straightforward as it may seem, it can actually be deceptively difficult to determine the optimal mix of marketing tools needed to build an effective strategy. With emerging digital and social channels, as well as the proliferation of data, marketers should focus on building personalized marketing strategies that are designed to meet their specific needs. Each organization, whether B2C, B2B or somewhere in between, should think about how to maximize marketing investments in order to drive better business impact.

Rosetta has teamed up with Microsoft and Webtrends to navigate this challenging terrain, and we invite you to a free  seminar series in May entitled “Bring Your Marketing to Life: How to Get More Value Out of Your Digital Channels.” In this half-day session, we will outline how to build an end-to-end digital marketing solution that leverages analytics to deliver better insights into consumer behavior. Join us to learn more about how to deliver a better customer experience that drives engagement and turns interaction into action.

To attend this free seminar in New York City on Wednesday, May 9, 2012, register here.

To attend this free seminar in Chicago on Wednesday, May 16, 2012, register here.