Mike Ricci


VP – Digital/Solutions Marketing

Mobile Measurement – A Customer Intelligence Imperative

May 17th, 2012

Topics: Analytics, Events, Featured, Methodology, Mobile, Mobile Measurement

On Wednesday May 16th, I had the great pleasure of being invited to speak at the Mobile Marketing Strategies Summit in San Francisco. The event brought together some of the top thought leaders in the world of mobile marketing for an intensive two-day session which focused heavily on how marketers could forge a compelling mobile strategy.

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