Webtrends and SAP

When you get to work with partners like SAP, you really feel like you’re running with the varsity.  Which is why we’re proud to announce, today, the general availability of a new solution developed specifically for SAP Web Channel Experience Management.

SAP’s innovative eCommerce solution was already a leading end-to-end platform for eCommerce, eMarketing and eService.  The addition of Webtrends’ Web Channel Analytics adds a new and powerful dimension that will help SAP’s Web Channel Experience Management users to measure and maximize their digital initiatives..

 Source:  SAP

 With our new SAP-certified integration with SAP Web Channel Experience Management 2.0, Webtrends provides analytics on campaigns, commerce, shopping carts and customer support with zero configuration required.  Simply activate Webtrends data collection from within the SAP interface and you’re off and running!  And since the Webtrends solution for SAP is built on the cross-channel Webtrends Analytics 10 platform, you’ll be able to see your SAP data side-by-side with your other websites, Facebook pages, mobile apps and more.

This latest integration is yet another example of Webtrends commitment to provide customer intelligence, analytics, and personalization to customer experience management (CXM) initiatives, regardless of the platforms in use.

With today’s announcement, we’ve formalized our relationships with the following major platforms, although we work with many other platforms as well:

• SAP -  SAP-certified solution for SAP Web Channel Experience Management
• Microsoft – A Microsoft Gold-Certified solution for SharePoint 2010
• Ektron – A preferred analytics solution for the Ektron Digital Experience Hub

These integrations speed deployment, simplify data collection, and pre-design reporting and integration based on in-depth knowledge of the platforms. This speeds time to results while providing the extensibility and flexibility required to optimize the CXM solutions in use at your company.  After all, integration is key.

As IDC’s Melissa Webster, VP of Content and Digital Media, said recently “Trying to be the single solution for all things CXM is a fool’s errand.  Smart software vendors know this and are building their products and data for ease of integration.”

Webtrends’ focus from the start has been to provide easy integrations to deliver critical customer intelligence into core CXM process.  I guess that makes us a “smart software vendor.”  We’ll gladly accept that designation.

The SAP Web Channel Experience Management is an exciting release, and a big step forward for SAP.  Offering pre-integration with their market-leading CRM and ERP solutions, SAP Web Channel Experience Management provides the front-end technology that ties the customer experience together, while offering Webtrends analytics and segmentation to deliver customer intelligence to the mix.  It’s a winning combination that is sure to deliver major value to SAP customers worldwide.

We’re happy to be along for the ride.  For more about Webtrends for SAP Web Channel Experience Management , please click here or  contact Jeff.Seacrist@webtrends.com .