Interest in site optimization is at an all-time high, and it’s not hard to see why. In an increasingly complex ecosystem of digital touch points, online testing proves to be a highly effective tool for creating customer experiences that resonate with visitors. The problem for many companies is how to start an optimization program.
Site optimization doesn’t have to be overwhelming.
An online testing program isn’t just about buying the latest technology. The path to success also includes a long-term, continuous strategy that incorporates culture, processes and organization. This webinar shows you how it’s done.
Based on recent industry research by our webinar guest speaker Joe Stanhope of Forrester Research, Inc., we will provide a three-step framework for a successful site optimization and testing strategy, plus advice from digital marketing experts on how to:
- Define online testing and its applications, and the positive benefits testing programs deliver.
- Identify key components of an online testing program and current benchmarks for testing program maturity.
- Leverage internal and external resources to anticipate and overcome the most common sources of friction for online testing programs.
Learn from the experts about practical approaches to a testing strategy and how it fits into your digital marekting mix.
Register here today (it’s free!) - we look forward to “seeing” you there!